Home
Jobs

Content Strategist

4 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

Lenskart is looking for writers who have a passion for writing & a vision for outstanding user experience, and can weave both together with great content. We want creators who are witty in their writing, brand-led in the way they think and excited about the idea of working in a fast-paced work environment. So if you think you can create magic with words, then here is exactly where you’re meant to be! The role involves creating editorial-led commerce experiences and leading our brand transformation journey across consumer interfaces; online, offline, packaging, social, digital, new collections and trend launches.


Responsibilities

● Develop and execute effective digital first communication strategies to bring alive Lenskart’s new creative direction where eyewear is situated at the intersection of culture, fashion and identity

● Own the brand from a content point of view; tonality and expression across different countries - US, India, Middle East, South East Asia

● Collaborating with the brand, design and fashion studio teams and managing content requirements across different verticals, applying strategic thinking to content creation, UI/UX content, and building content libraries.

● Constantly launch new trends in content experience from a global perspective

● Optimize content strategy for better viewer experience

● Eye for detail in different mediums: create one experience across brand touchpoints; app, stores, packaging, products, emailers, notifications, social, campaign launches, new collection launches, big sale events


Background and Skills

● Experience in editorial and ecommerce is a huge win! Even if separately

● Experience in fashion editorial (online or offline) is must

● Ability to write headline, short form content on fashion with personality and character

● Ability to make complex things simple for readers to not just understand, but enjoy

● Understanding and experience with SEO is a bonus, though not mandatory


Experience

We are hiring at different levels for multiple roles: 4+ years of exp. and above

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now
Lenskart.com
Lenskart.com

E-Commerce, Eyewear

New Delhi

RecommendedJobs for You

Port Blair, Andaman and Nicobar Islands, India

Jaipur, Rajasthan, India