Content Manager

Job Title: Content Manager – Doctor Referral Channel

Location:

Department:

Reports To:

Experience Required:

About the Role:

Content Manager

Key Responsibilities:

• Develop Content Strategy

  for the referral channel aligned with business goals and doctor onboarding campaigns.

• Create and manage content

  for referral emails, WhatsApp campaigns, brochures, scripts, doctor profiles, and onboarding decks.

• Build storytelling frameworks

  to present newly onboarded doctors in a credible and appealing way to existing doctors.

• Coordinate with cross-functional teams

  (doctor relations, design, product, operations) to ensure messaging is timely and aligned.

• Track performance

  of referral content (open rates, conversion rates, feedback) and continuously optimize.
• Manage and update a content calendar specific to referral communications.
• Own the tone and voice of all B2B/doctor-facing content related to referrals.

Requirements:

• 3-5 years of experience in content management, B2B marketing, or healthcare communications.
• Strong understanding of referral marketing principles and how to influence professionals through content.
• Exceptional writing and editing skills – you can turn complex info into engaging, digestible formats.
• Comfortable working with data to evaluate content performance.
• Experience with tools like Google Docs, Canva, Mailchimp, HubSpot, or similar platforms.
• Prior experience in healthcare or working with doctors is a big plus.

Nice to Have:

• Knowledge of medical marketing and/or healthcare compliance
• Familiarity with CRM systems and referral tracking tools
• Hindi or regional language proficiency (for broader reach in communication)