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Content & Inbound Marketing Specialist

3 years

0 Lacs

Posted:3 weeks ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Company Description Welcome to Mirai Ventures, where we envision a world transformed by AI. We create a dynamic ecosystem that fosters collaboration among passionate entrepreneurs, technology innovators, and investors to build and scale world-changing AI ventures. Job Description: Content & Inbound Marketing Specialist (with AI Skills) ### Role Overview The Modern Content & Inbound Marketing Specialist leverages both creative and analytical skills to attract, engage, and convert leads through content-driven strategies. This role demands expertise in using AI tools to automate, personalize, and optimize inbound marketing efforts, ensuring campaigns are data-driven, scalable, and highly effective. --- ### Key Responsibilities - **Inbound Strategy & Execution** - Develop and execute inbound marketing campaigns using digital channels (SEO, social, email, etc.). - Plan and manage content calendars, ensuring consistent, high-quality output. - **Content Creation & Optimization** - Create, curate, and optimize content (blogs, social posts, newsletters, etc.) using AI-powered tools for ideation, editing, and SEO enhancement. - Use AI to analyze content performance and recommend improvements for higher engagement and search visibility. - **AI-Driven Personalization & Automation** - Implement AI tools to automate repetitive tasks (e.g., content distribution, lead nurturing, campaign reporting). - Use AI for audience segmentation and personalized content delivery to enhance customer experience and conversion rates. - **Data Analysis & Campaign Optimization** - Leverage AI analytics platforms to process large datasets, identify trends, and extract actionable insights. - Employ predictive analytics to forecast campaign outcomes, optimize lead scoring, and refine targeting strategies. - **Customer Engagement & Support** - Deploy and manage AI-powered chatbots and virtual assistants for real-time customer interaction and support. - Monitor chatbot performance and continuously improve scripts based on AI-driven insights. ### Required Skills & Qualifications - **Experience** - 2–3 years in inbound/content marketing with demonstrable experience using AI tools (e.g., N8N, Make.com, Jasper, ChatGPT, SurferSEO, SEMrush, or similar). - **Technical Skills** - Proficiency with AI-powered marketing automation platforms and CRM systems. - Strong understanding of AI-driven SEO, content optimization, and data analytics tools. - Ability to evaluate, implement, and integrate new AI tools into existing marketing workflows. - **Analytical & Creative Skills** - Strong data analysis skills with the ability to translate insights into actionable strategies. - Excellent writing, editing, and communication skills. - Bachelor’s degree in marketing, communications, or a related field. ### Performance Metrics - Website traffic and engagement rates - Number of qualified leads generated - Conversion rates and campaign ROI - Email and chatbot engagement metrics - Content performance improvements (SEO rankings, shares, etc.) - Efficiency gains from AI automation (time saved, process improvements) Show more Show less

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