Content Head

Job Title: Content Head – Luxury Township & Brand Communication

Working Days: 6 days a week

Industry: Real Estate / Luxury Townships

Role Overview

Key Responsibilities

Content Strategy & Planning

• Develop and lead the complete content strategy for the township’s pre-launch, launch, and ongoing communication.
• Craft a strong narrative for the brand across all platforms—website, social media, print, videos, PR, events, and sales.
• Plan content calendars in coordination with marketing, events, and sales teams.
  

Content Creation & Oversight

• Oversee creation of high-quality written, visual, and video content showcasing luxury living, township features, amenities, and experiences.
• Write or guide content for brochures, AV scripts, newsletters, blogs, press releases, digital ads, and event communication.
• Ensure all content reflects the brand’s tone—premium, experiential, and aspirational.
  

Digital & Social Media

• Drive social media strategy with strong storytelling and visual appeal.
• Review and approve posts, reels, creatives, and campaign messaging.
• Monitor performance insights and optimize content for reach and engagement.
  

Branding & Creative Direction

• Work closely with design teams and agencies to ensure cohesive brand identity.
• Guide photoshoots, video shoots, influencer content, and digital campaigns.
• Maintain consistency in language, visuals, and messaging across all touchpoints.
  

Collaboration & Coordination

• Coordinate with the events team to craft event-related content (invites, scripts, speeches, display content, etc.).
• Support the sales team with high-impact presentations, pitch decks, and client-facing collaterals.
• Align with leadership on brand direction and key messaging.
  

Job Expectations

Candidate Requirements:

• Strong writing, editing, and storytelling skills.
• Ability to manage multiple projects while maintaining high quality.
• Creative mindset with a strong understanding of luxury positioning and audience psychology.
• Strong leadership and team management abilities.
  

Minimum Qualification

Minimum Job Experience

Reporting To

Travel