Content Head

Job Title: Content Lead

Department: UCA

Reports To: Business Head

About The Ayurveda Experience

The Ayurveda Experience is the #1 Ayurveda platform globally with 1.5 million+ customers across 20+ countries. Rooted in Indias 5,000-year-old wellness tradition, we bring time-tested Ayurvedic beauty and wellness products to modern consumers worldwide. The US is our largest and fastest-growing market, and were looking for a creative and strategic content leader to elevate our voice, storytelling, and performance in this critical region.

Role Overview

Content Lead – US Market

This is a high-impact leadership role requiring a rare blend of strategic thinking, exceptional writing skills, deep customer empathy, and growth-oriented mindset. You’ll manage a content team and work closely with design, performance, product, and brand teams to craft content that informs, engages, and converts US consumers.

Key Responsibilities

• Own US Content Strategy

  : Define and drive the content strategy tailored to the US audience across paid ads, website, email, video, landing pages, and more.

• Lead Cross-Channel Content Execution

  : Manage and optimize all consumer-facing content in the US – brand storytelling, conversion copy, performance creatives

• Collaborate with Growth Teams

  : Partner with media buyers and performance teams to deliver high ROI creatives, test ad hooks, and improve CAC through content.
• C

  onsumer Education & Trust:

  Develop a content-led approach to build authority and explain Ayurvedic science in a way that resonates with Western audiences.

• Video & Script Oversight

  : Guide short-form and long-form video scripts for YouTube, Meta, TikTok, and advertorials/listicles/long form landing pages

• Build & Manage a Team

  : Hire and manage a US content team of writers, editors, and video creators. Set priorities, manage calendars, and review quality.

• Maintain Brand Voice

  : Ensure consistent tonality and storytelling aligned with our premium, informative, and culturally respectful positioning.

Qualifications

• 8–12 years of content or creative experience, ideally in D2C/eCommerce or consumer health/wellness
• 3+ years in a leadership or team management role
• Native level written and verbal English skills; sharp editorial instincts and persuasive writing ability
• Strong understanding of US consumer psychology, especially in wellness and beauty
• Demonstrated experience building performance driven creatives for paid media
• Experience educating a Western audience on Eastern/alternative wellness a major plus
• Comfortable in a high-growth, fast-paced environment with distributed teams

What You’ll Get

• Leadership role at a globally scaling D2C brand with Ayurvedic roots and strong US traction
• Cross-functional exposure and ability to directly influence brand success in our most important market
• Fast decision-making culture with full ownership and accountability
• Meaningful work that helps people feel and live better