Content Expert

Job Title: Content Expert
Company: ICA Edu Skills HO
Location: Salt Lake, Kolkata
Experience Required: 1–3 Years
Employment Type: Full-Time
Industry: Education / EdTech / Training

About ICA Edu Skills:

Founded in 1999, ICA Edu Skills is a leading training and skill development institute in India, committed to making the country's youth employable. With a PAN-India presence and a focus on practical, industry-aligned training in areas like finance, digital marketing, and accounting, ICA bridges the gap between education and employment.

Position Summary:

We are seeking a dynamic and detail-oriented Content Expert to join our team. The ideal candidate will be responsible for crafting and managing high-quality, engaging, and SEO-optimized content across various digital platforms. This role requires a mix of content strategy, writing expertise, performance analysis, and collaboration with cross-functional teams.

Key Responsibilities:

• Develop content strategies and calendars aligned with product, marketing, and SEO objectives.
• Identify content gaps and opportunities across channels and suggest actionable improvements.
• Create SEO-friendly content including website copy, blogs, emailers, banners, microcopy, social media posts, product descriptions, and in-app text.
• Design and maintain presentations, case studies, learning exercises, and other support materials aligned with current industry trends.
• Analyze content performance using tools like Google Analytics; optimize based on CTR, bounce rate, engagement, and SEO guidelines.
• Collaborate with product managers, designers, developers, and marketing teams to ensure content meets business goals and user expectations.
• Manage and publish content using CMS platforms and blogging tools while maintaining formatting standards and accessibility.
• Stay updated with digital content trends, SEO best practices, UI/UX writing, and AI-powered content tools.
• Utilize tools like Grammarly and popular AI writing assistants to enhance content quality and efficiency.

Key Skills Required:

• Digital Content Strategy
• Content Creation & Development
• SEO Writing & Optimization
• Content Management Systems (CMS)
• Analytics & Performance Monitoring
• UI/UX Microcopy Writing
• Familiarity with Grammarly and AI Writing Tools

Preferred Qualifications:

• Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or related field.
• Strong portfolio showcasing a variety of digital content formats.
• Experience working in an EdTech, SaaS, or digital-first environment is a plus.

Interested candidates can mail their CVs to adrija.sil@icagroup.in OR +91 9073631425

Job Types: Full-time, Permanent

Pay: Up to ₹28,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Work Location: In person