Job
Description
As a Content Expert, you will play a crucial role in leading and executing a comprehensive content strategy across various platforms such as YouTube, Instagram, websites, blogs, posters, ATL & BTL campaigns, and digital & print formats. Your deep understanding of audience behavior, content trends, SEO, and engagement strategies will be essential in creating impactful and high-performing content. Key Responsibilities: - Develop and execute a multi-platform content strategy aligned with brand goals. - Ensure content consistency, storytelling excellence, and audience engagement across all formats. - Conduct competitor and industry analysis to identify content gaps and opportunities. - Plan and oversee content for YouTube videos, Shorts, Instagram Reels, and stories. - Optimize content for maximum reach on YouTube and Instagram through titles, descriptions, thumbnails, and hashtags. - Create engaging website content, blog articles, and landing pages to drive traffic and conversions. - Implement SEO best practices to improve organic rankings and visibility. - Create impactful advertising content for TV, print, outdoor (ATL), and BTL activations. - Oversee content creation for digital ads, social media, influencer campaigns, and email marketing. - Work closely with cross-functional teams to align content strategies and manage content writers, editors, and agencies. Key Qualifications & Skills: - 7-9 years of experience in content strategy, digital marketing, and multi-format content creation. - Expertise in YouTube & Instagram content planning, SEO, blogging, and ATL/BTL marketing. - Strong understanding of audience engagement, storytelling techniques, and brand positioning. - Hands-on experience with SEO tools, content management systems, and social media insights. - Ability to write, edit, and oversee high-quality content for diverse audiences. - Excellent project management skills to handle multiple content streams simultaneously. If you are passionate about driving engagement through high-quality content and have a strategic mindset, this role offers the opportunity to lead content strategy across impactful platforms and work in a dynamic, creative environment. As a Content Expert, you will play a crucial role in leading and executing a comprehensive content strategy across various platforms such as YouTube, Instagram, websites, blogs, posters, ATL & BTL campaigns, and digital & print formats. Your deep understanding of audience behavior, content trends, SEO, and engagement strategies will be essential in creating impactful and high-performing content. Key Responsibilities: - Develop and execute a multi-platform content strategy aligned with brand goals. - Ensure content consistency, storytelling excellence, and audience engagement across all formats. - Conduct competitor and industry analysis to identify content gaps and opportunities. - Plan and oversee content for YouTube videos, Shorts, Instagram Reels, and stories. - Optimize content for maximum reach on YouTube and Instagram through titles, descriptions, thumbnails, and hashtags. - Create engaging website content, blog articles, and landing pages to drive traffic and conversions. - Implement SEO best practices to improve organic rankings and visibility. - Create impactful advertising content for TV, print, outdoor (ATL), and BTL activations. - Oversee content creation for digital ads, social media, influencer campaigns, and email marketing. - Work closely with cross-functional teams to align content strategies and manage content writers, editors, and agencies. Key Qualifications & Skills: - 7-9 years of experience in content strategy, digital marketing, and multi-format content creation. - Expertise in YouTube & Instagram content planning, SEO, blogging, and ATL/BTL marketing. - Strong understanding of audience engagement, storytelling techniques, and brand positioning. - Hands-on experience with SEO tools, content management systems, and social media insights. - Ability to write, edit, and oversee high-quality content for diverse audiences. - Excellent project management skills to handle multiple content streams simultaneously. If you are passionate about driving engagement through high-quality content and have a strategic mindset, this role offers the opportunity to lead content strategy across impactful platforms and work in a dynamic, creative environment.
