1.0 - 5.0 years

0 Lacs

coimbatore, tamil nadu

On-site

You are a proactive and energetic Event Manager with 1-2 years of experience in executing on-ground marketing activities and managing vendors. You will be responsible for planning and executing field campaigns, handling BTL (Below The Line) promotions, coordinating with external vendors, and supporting brand visibility in key market areas. Your role requires strong coordination skills, attention to detail, and the ability to manage operations in a fast-paced environment. Your responsibilities will include identifying potential footfall areas for field campaigns, negotiating cost-effective rates, ensuring timely delivery of services, monitoring vendor performance, and maintaining quality stan...

Posted 2 weeks ago

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Manager- Brand Management Phenom Placement Services

5.0 - 9.0 years

0 Lacs

maharashtra

On-site

As an Assistant Brand Manager/Manager at a listed Automotive Company in Pune, you will be responsible for leading brand management activities to drive marketing activation through a mix of ATL and BTL strategies. Your role will involve managing product roadmaps, life cycles, and BTL activations aligned with sales objectives. You will oversee product launches, define communication strategies, and measure the effectiveness of BTL activities through PDCA checks. Additionally, you will manage corporate marketing activities, handle website and PR-related tasks, and provide market intelligence to various partners such as communication agencies, BTL agencies, media agencies, and PR agencies. Unders...

Posted 3 weeks ago

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Customer Experience Marketing Peoplefy

3.0 - 7.0 years

0 Lacs

pune, maharashtra

On-site

You will be working for a premium MNC client in Pune, and we are seeking candidates with over 3 years of experience in ATL/BTL Marketing, demand generation, and agency management. Your role will involve anchoring Online (Digital, social media) & Offline (On-ground/ BTL) Brand Activations for the business. You will need to adapt omnichannel customer journeys/personas to the local context, and identify key activation levers that enhance the acquisition to retention/loyalty funnel. Utilize market research studies and tests to gather information on customer behaviors, opinions, and experiences for optimizing activation plans. You will orchestrate and brief internal & external stakeholders for im...

Posted 1 month ago

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