Content creator and copywriter

Role Overview

Content Creator & Copywriter

Key Responsibilities

Content Creation & Ideation

• Develop creative content ideas for Instagram, TikTok, and YouTube aligned with skincare & beauty culture.
• Write compelling captions, taglines, product descriptions, and ad copy that drive engagement and conversions.
• Plan and execute content calendars with innovative campaign ideas (festive, product launches, influencer collabs).
• Brainstorm and script short-form video concepts (Reels, TikToks, Shorts).
• Collaborate with design and video teams to bring ideas to life.

Copywriting & Storytelling

• Write clear, witty, and scroll-stopping copy for posts, stories, reels, ads, and emailers.
• Ensure brand voice consistency across all communication.
• Transform technical skincare info into relatable, fun, and viral-friendly messaging.
• Support influencer collaborations by drafting creative briefs and content hooks.

Trend Spotting & Adaptation

• Track viral content formats, memes, and trending topics across beauty & lifestyle.
• Quickly adapt trends into Communal’s brand voice.
• Suggest new creative strategies to maximize reach and engagement.

Performance & Optimization

• Work with the marketing team to test which copy styles and content formats perform best.
• Continuously improve content based on analytics and audience feedback.

Core Competencies

• Strong writing skills with a knack for short, catchy, and impactful copy.
• Creative mindset with storytelling ability for beauty/skincare content.
• Awareness of social media trends, memes, and internet culture.
• Understanding of brand positioning and tone of voice.
• Ability to juggle multiple campaigns under tight deadlines.

Technical Skills

• Proficiency in content planning tools (Notion, Trello, or similar).
• Familiarity with social media platforms (Instagram, TikTok, YouTube).
• Basic Canva skills for quick mock-ups and idea visualization (bonus).
• Knowledge of SEO and ad copywriting is a plus.

Personal Attributes

• Trend-savvy, witty, and culturally tuned in to Gen Z/millennial aesthetics.
• Self-starter with fresh ideas and a strong creative instinct.
• Detail-oriented with a focus on brand consistency.
• Collaborative, adaptable, and quick on execution.

Qualifications & Experience

• 1–2 years of experience

  in content creation and/or copywriting, preferably in skincare, beauty, or lifestyle brands.(preferred)
• Freshers can apply too.
• Demonstrated portfolio of creative campaigns, captions, and content.
• Prior experience working with social media/influencer-driven brands is a plus.

• This is a full-time, on-site role based in Pune.