Content creator and copywriter

Role Overview: As a Content Creator & Copywriter at Communal, you will be the creative storyteller for the brand, focusing on crafting engaging content for Gen Z and millennial skincare enthusiasts. Your role will involve developing creative ideas for social media, ensuring brand voice consistency, and enhancing Communal's social presence with face-to-camera content and trend participation. Key Responsibilities: - Develop creative content ideas for Instagram, TikTok, and YouTube in line with skincare & beauty culture. - Write compelling captions, taglines, product descriptions, and ad copy to boost engagement and conversions. - Plan and implement content calendars with innovative campaign ideas like festive themes and influencer collaborations. - Brainstorm and script short-form video concepts for platforms such as Reels, TikToks, and Shorts. - Collaborate with design and video teams to bring content ideas to fruition. Copywriting & Storytelling: - Craft clear, witty, and scroll-stopping copy for posts, stories, reels, ads, and emailers. - Maintain brand voice consistency across all communication channels. - Translate technical skincare information into relatable, fun, and viral-friendly messaging. - Assist influencer collaborations by creating creative briefs and content hooks. Trend Spotting & Adaptation: - Stay updated on viral content formats, memes, and trending topics in the beauty & lifestyle space. - Swiftly adapt trends to fit the brand voice of Communal. - Propose innovative creative strategies to enhance reach and engagement. Performance & Optimization: - Work with the marketing team to test and optimize copy styles and content formats. - Continuously enhance content based on analytics and audience feedback. Qualifications & Experience: - 1-2 years of content creation and/or copywriting experience, preferably in skincare, beauty, or lifestyle brands. - Freshers are encouraged to apply. - Demonstrated portfolio highlighting creative campaigns, captions, and content. - Previous experience with social media/influencer-driven brands is a plus. Personal Attributes: - Trend-savvy, witty, and culturally attuned to Gen Z/millennial aesthetics. - Self-starter with fresh ideas and strong creative instincts. - Detail-oriented with a focus on maintaining brand consistency. - Collaborative, adaptable, and efficient in execution. Please note that this is a full-time, on-site role based in Pune.,