Content & Category Marketing Manager

About Us:

Role: Content & Category Marketing Manager

Planning, execution and management of category communication & multiple forms of brand content including ads, social media, website, packaging, etc. Drive brand buildup via content, collaboration, community & other means. Collaborate with internal stakeholders (category, channel sales/growth, creative) and external agencies and stakeholders. Lead a culture of insight driven marketing and brand building.

Responsibilities:

This role sits at the intersection of content creation and category ownership— responsible for building strong brand narratives, driving category visibility, and delivering business growth through impactful campaigns. The ideal candidate is equal parts storyteller and strategist—someone who understands consumer insights, knows how to craft compelling content, and can translate category priorities into engaging marketing initiatives.

Content Marketing

• Build a cohesive content calendar aligned with brand, business, and category priorities.
• Create compelling, SEO-friendly, consumer-first content across channels: website, blogs, social media, email, paid media, and partnerships.
• Ensure consistency of brand voice, tone, and storytelling across all consumer-facing communication.
• Collaborate with design, performance, and product teams to bring campaigns to life.
• Experiment with new formats (video, reels, influencer content, UGC, podcasts, etc.) to keep engagement high.

Category Marketing

• Own marketing strategy and execution for key identified categories
• Partner with category/business teams to define positioning, product narratives, and go-to-market strategies.
• Develop consumer journeys and identify marketing touchpoints across digital, retail, and experiential channels.
• Drive visibility for key launches, hero SKUs, and seasonal campaigns.
• Track and analyze category performance metrics (traffic, conversion, market share, repeat rate, etc.) and optimize initiatives accordingly.

Qualifications & Skills

1. Bachelors of Engineering / Medicine / Science / Maths / Economics / Stats / Psychology
2. 4-6 yrs of business growth / marketing experience.
3. Atleast 2 yrs of marketing experience in paid marketing, organic brand marketing or category marketing
4. Experience in FMCG, consumer brand, consumer tech, health, wellness industries preferred. Must have had experience with digital first consumer business.
5. Excellent creative ideation & writing skills. Ability to craft narratives that resonate.
6. Hands-on experience with SEO, social media platforms, and content performance analytics.
7. Strong analytical skills - Data forward decision making on brand and media. Clear fundamentals on reading/ implementing research (qual and quant) insights on category development, customer journey and media effectiveness.
8. Easily consumes consumer insights, market research data from category team & converts learning into meaningful exciting content & campaigns.
9. Strong solutioning ability with a creative bent of mind towards business problems.
10. Independent dealing with multiple internal & external parties to achieve goals.
11. Strong bias towards action & hustle.
12. Excited about building a long term brand & making organic media a strong arm of the brand

Reporting Team

• Content Marketing & Social Media Associates

Work Location: Udyog Vihar - Sector 18, Gurgaon

www.nathabit.in

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