Content and Communications Strategist

About futureMBBS

futurembbs is a dedicated consultancy empowering Indian students to pursue MBBS/MD degrees at prestigious European medical universities. The brand has a proven track record of over 700 successful student admissions, partnerships with 20+ universities across 9 European countries, and more than 10 years of experience in international medical education.

Role Overview

Content and Communications Strategist

Key Responsibilities

• Strategic Brand Storytelling
• Lead communications that narrate futureMBBS’s unique value: a seamless pathway to MBBS in Europe, comprehensive support from application to arrival, strong academic partnerships, and enduring post-admission assistance. 
• Content Development & Oversight
• Drive content creation across digital platforms—website pages, application portal guides, FAQs, blogs, and social content—ensuring clarity, engagement, and alignment with brand values. 
• Website & Portal Strategy
• Structure and refine key user journeys—like “How it Works,” “Universities,” “Packages,” “Apply,” and “FAQ”—to enhance user experience and conversion across the futureMBBS platform and application portal. 
• Scriptwriting & Campaign Messaging
• Develop engaging scripts for webinars, career guidance sessions, testimonial videos, and founder interviews (e.g., stories of Andreas and Amandeep or the “Become a Doctor” narrative).
• Marketing & Collateral Creation
• Oversee production of engaging brochures, presentations, and promotional materials that highlight key selling points such as NMC recognition, cost transparency, and a supportive student network. 
• Internal Collaboration
• Work closely with leadership, student counsellors, platform developers, and university partners to ensure aligned messaging across campaigns and outreach efforts. 
• Performance Analysis & Optimisation
• Track content performance—website engagement, conversion metrics, downloads, applications—and iterate messaging for maximum impact.

Desired Qualifications & Skills

• Bachelor’s or Master’s in Communications, Marketing, Journalism, or related field.
• 5+ years of experience in strategic communication, content design, or marketing.
• Exceptional storytelling ability—able to distill complex educational processes into engaging narratives.
• Skilled in web copywriting, campaign writing, and digital content optimisation.
• Familiarity with education marketing, SEO, and student acquisition trends.
• Collaborative mindset with strong project management skills.
• Creative, strategic, and empathetic—capable of telling stories that inspire trust.