Content and Communication Manager – Paytm Money

Content and Communication Manager – Paytm Money

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Role Overview

Content and Communication Manager

This role blends storytelling, consumer engagement, and performance-driven content strategy to help users discover, understand, and act on their financial goals with Paytm Money.

player coach

What You’ll Do

1. Lead the Consumer Communication Charter

Build a unified communication strategy that drives trust, clarity, and aspiration among retail investors.

Translate business goals into user-focused narratives and campaigns that improve awareness, education, activation, and retention.

Define and maintain Paytm Money’s brand voice that is conversational, confident, and empowering across all channels.

Partner with Product, Growth, Design, and Brand teams to ensure seamless and contextual communication at every touchpoint.

2. Create Content That Converts and Educates

Develop content that simplifies investing across Mutual Funds, Equity, Gold, and MTF, helping users take confident actions.

Build multi-format content including in-app messages, blogs, videos, notifications, and newsletters.

Launch creative campaigns and content series that drive engagement and strengthen brand love.

Balance creativity and performance to ensure every communication drives awareness, activation, or retention.

3. Drive SEO-Led Content Growth

Build and lead Paytm Money’s SEO strategy to increase organic visibility and reach high-intent users.

Create keyword-driven content calendars aligned with product launches and investor trends.

Collaborate with tech and marketing teams to ensure all content is optimized for discovery and performance.

Monitor and improve rankings, traffic, and conversion from organic channels.

Use SEO insights to guide overall content direction and planning.

4. Strengthen Lifecycle Communication and Retention

Lead CRM and lifecycle communication across email, WhatsApp, push, and in-app channels.

Create personalized, behavior-based journeys that improve retention and reactivation.

Use storytelling and education to drive deeper engagement and long-term trust.

5. Manage, Mentor, and Collaborate

Manage a team of writers and communication specialists while remaining hands-on for key projects.

Collaborate with agencies, SEO experts, and internal design teams to ensure consistency and quality.

Build a culture of creativity, accountability, and measurable outcomes.

6. Measure, Learn, and Optimize

Define KPIs for each initiative including engagement, CTR, retention uplift, organic reach, and conversion.

Analyze data to refine messaging, tone, and channel strategy.

Build performance dashboards to ensure clarity and visibility on results.

Who You Are

6 to 12 years of experience in consumer communication, content marketing, or brand strategy, preferably in fintech, BFSI, or consumer internet.

A storyteller who can turn insights into narratives that connect emotionally and drive measurable results.

Proven experience in SEO-led content growth including keyword planning, analytics, and blog optimization.

Excellent writing and editing skills with strong command over English and brand tone.

Experience managing a small team or external partners while contributing individually.

Familiar with CRM and SEO tools such as CleverTap, MoEngage, Ahrefs, SEMrush, and Google Analytics.

Curious, analytical, and deeply focused on the consumer journey.