Conceptualizer

Job Location: Andheri East, Mumbai

As a Conceptualizer

Copy Concept, you will be responsible for leading ideation and storytelling across client pitches, campaigns, and strategic communication. You will drive narrative development, brand voice consistency, and creative articulation across formats. The role demands a strategic mindset, a passion for storytelling, and an eye for cultural relevance.

Key Responsibilities / Accountability

Strategic Concept Development

Own the end-to-end development of ideas, concepts, and themes for events, campaigns, and internal initiatives, ensuring alignment with brand objectives and audience insights.

Client Pitch Support Creative Storytelling

Craft compelling narratives, decks, and scripts for client presentations, working closely with BD, strategy, and creative teams to win business and enhance proposal impact.

Brand Voice Messaging Alignment

Ensure consistency in tone, language, and brand positioning across content formatswhether digital, onground, or internal communication.

Cross-Functional Creative Collaboration

Partner with design, digital, and delivery teams to translate ideas into visual storytelling, theme lines, and end-to-end narratives.

Social Media Campaign Thinking

Contribute to the ideation and copywriting for social media content, employer branding campaigns, and thought leadership initiatives.

Research, Trends Insight Mining

Stay ahead of cultural, consumer, and category trends to infuse concepts with freshness and relevance.

Qualifications

Required Qualifications Experience

Required Skills Competencies

Graduate/Postgraduate in Communications, Journalism, Mass Media, English, or Marketing5 to 8 years of experience in creative copywriting, brand communication, or experiential/event marketingExposure to integrated campaigns (digital + on-ground) experience with B2B/B2C brandsProven experience in leading pitches, script writing, and concept presentationsAbility to simplify complex ideas into compelling narratives and copy.

Required Skills Competencies

Strong command over written English with flair for impactful copyExcellent presentation and articulation skillsTeam collaboration and time managementVisual and cultural awarenessAbility to work in a high-pressure, fast-paced environmentThis job is provided by Shine.com