Commercial Sourcing Associate / Sr. Associate – Client Acquisition & Channel Development

Primary Purpose

The Commercial Sourcing Associate / Sr. Associate will be responsible for acquiring direct clients and expanding the broker/channel partner network to drive sales across luxury residential, retail, and commercial projects in the MMR region. This role demands strong local market knowledge, relationship-building skills, and a go-getter mindset to generate and nurture a steady pipeline of both clients and channel partners.

Key Activities

Client Acquisition (Direct Buyers & Investors)

• Source potential homebuyers and investors for mandate projects across Thane and Mumbai.

• Build strong referral networks and partnerships with HNI wealth managers, corporates, and local influencers.

• Generate leads and ensure qualified walk-ins and site visits for the on-site sales team.

Channel Partner & Broker Onboarding

• Identify, approach, and onboard new channel partners, CP firms, and independent brokers across Mumbai, Thane & Navi Mumbai.

• Conduct CP onboarding sessions, sharing project briefings, commercials, and marketing collaterals.

• Strengthen relationships with IPCs and local brokers to ensure repeat site footfall and closures.

Channel Activation & Engagement

• Engage regularly with the CP network through broker meets, events, site visits, and incentive programs.

• Ensure partners are well-informed on inventory, pricing, promotions, and project updates.

• Track CP performance, resolve partner queries, and drive active engagement.

Reporting & Coordination

• Maintain trackers of sourced clients and channel partners onboarded, along with conversion ratios.

• Share daily/weekly updates with the team on sourcing pipeline, activity status, and closures.

• Coordinate closely with on-site Sales and Marketing teams for lead follow-ups and campaign inputs.

Experience:

Qualifications

• Graduate in any discipline (mandatory)

• MBA/PGDM in Sales, Marketing, or Real Estate (preferred)

Expected Competencies / Personality Attributes

• Strong broker and channel partner network across MMR (especially Thane)

• Experience in client sourcing and broker engagement within real estate

• Excellent communication, negotiation, and interpersonal skills

• Self-starter with a field-sales approach and high drive to achieve targets

• Local market knowledge of commercial, retail & residential real estate

Interested candidates may share their CVs at hrprojects@sugee.co.in or contact us at +91 9326591537.