Co-Founder

Company Description

KERA BOND is India’s first clinical-grade hair care brand — where safety, science, and performance converge. Headquartered in Bengaluru, we create specialized solutions to treat hair bond damage, protect against environmental stressors, and support the unique needs of new mothers.

“Clean, Clinically-tested, and Uncompromisingly Effective.”

Whether you’re battling heat damage, chlorine exposure, or hormonal hair shifts, KERA BOND exists to restore, protect, and strengthen — without compromise.

Role Overview

build and scale KERA BOND into a category-defining consumer brand

Responsibilties

Brand Building & Positioning

• Shape and sharpen the KERA BOND brand narrative to build distinct category leadership in the “clinical cosmeceutical” hair care space.
• Lead campaigns that combine scientific credibility with consumer resonance.

D2C Growth & Marketing

• Drive D2C strategy including performance marketing, lifecycle marketing, CRM, influencer partnerships, and retention.
• Own digital growth metrics — CAC, LTV, repeat purchase rate, and contribution margins.
• Optimize website funnel, UX, and merchandising to maximize conversion.

Category & Product Expansion

• Collaborate with R&D and product teams to identify market gaps, shape GTM strategies for new launches, and drive category visibility.
• Build playbooks for entering adjacent categories and scaling SKUs.

FMCG & Distribution Scaling

• Bring in expertise to structure offline/channel distribution — modern trade, beauty retail, and quick commerce.
• Build scalable systems for pricing, trade margins, and channel marketing.

Fundraising & Strategic Partnerships

• Collaborate on fundraising conversations with investors, leveraging strong growth narratives and brand performance.
• Build strategic partnerships with dermatologists, retailers, and accelerators.

Team & Culture

• Help build a high-caliber growth, creative, and brand team.
• Foster a performance-driven, innovative culture aligned with KERA BOND’s clean and clinical ethos.

Ideal Profile

5–10+ years

scaling consumer brands

performance marketing, retention, funnel optimization

Strategic operator comfortable with ambiguity, zero-to-one scaling, and hands-on execution.

FMCG, beauty, or investor ecosystem

Entrepreneurial mindset with a bias for ownership and speed.

What we offer

Co-Founder Equity

High Autonomy

Category Creation Opportunity

Collaboration with Top R&D

Why Join now

rare opportunity to join at the co-founding stage