Chief Marketing Officer

About Basanto

Basanto is a women’s wellness brand creating Ayurvedic nutraceuticals, herbal teas, and functional foods designed to support women through different phases of their menstrual cycle. We aim to break the silence around menstruation and build a global movement for period positivity. Our products are backed by traditional wisdom and modern science, crafted to bring both physical and emotional support.

We are in the early stage of product development and preparing to launch our first four products. This is an exciting opportunity to join us at the ground level and shape the brand’s marketing vision.

Role Overview

We are looking for a strategic and creative Chief Marketing Officer (CMO) who can lead the marketing efforts for Basanto. You will be responsible for building the brand from scratch, driving awareness, shaping customer perception, and leading customer acquisition across digital and offline channels.

As an early-stage CMO, you’ll wear many hats – from brand strategy to performance marketing, content, partnerships, and community building.

Key Responsibilities

• Brand Strategy & Positioning
• Define and refine Basanto’s brand voice, identity, and positioning in the women’s wellness space.
• Ensure consistent messaging across all touchpoints – digital, packaging, offline, and partnerships.
• Go-to-Market Strategy
• Develop and execute launch strategies for the first product line (herbal teas).
• Create marketing campaigns for both D2C channels (Amazon, website) and offline retail.
• Digital Marketing & Growth
• Lead performance marketing across platforms (Meta, Google, Amazon).
• Drive SEO, content, and influencer marketing to build awareness and organic reach.
• Community Building
• Build and engage a strong online community around menstrual wellness and period positivity.
• Collaborate with health experts, creators, and educators to build credibility.
• Partnerships & PR
• Identify and execute collaborations with relevant brands, NGOs, and media.
• Build strong PR campaigns to establish Basanto as a thought leader in women’s wellness.
• Analytics & ROI
• Track marketing KPIs (CAC, LTV, retention, conversion rates) and optimize for growth.
• Manage marketing budgets effectively, ensuring ROI-driven execution.

Qualifications & Skills

• 6–10 years of experience in marketing, ideally in D2C brands, FMCG, nutraceuticals, or wellness sectors.
• Proven success in building and scaling brands from early stage to growth.
• Strong expertise in digital marketing, growth hacking, and performance-driven campaigns.
• A creative storyteller with the ability to connect emotionally with women audiences.
• Excellent leadership, communication, and collaboration skills.
• Passion for women’s wellness, Ayurveda, or health & lifestyle brands is a plus.

What We Offer

• A chance to build and scale a purpose-driven brand from the ground up.
• Equity / ESOP options for the right candidate.
• Opportunity to lead marketing in a fast-growing D2C wellness startup with a global vision.
• Flexible working style with ownership-driven culture.

Job Types: Full-time, Permanent

Pay: ₹100,000.00 - ₹150,000.00 per month

Benefits:

• Flexible schedule

Education:

• Bachelor's (Preferred)

Experience:

• D2C Marketing: 5 years (Required)

Willingness to travel:

• 50% (Preferred)

Work Location: Remote