Chief Marketing Officer

Chief Marketing Officer (CMO) – Proeze (Chennai)

Experience:

Location:

Key Roles & Responsibilities

1. Agency Growth Strategy & Leadership

• Develop and execute the overall

  agency growth strategy

  to scale Proeze in domestic and international markets.
• Build long-term business plans, service expansion strategies, and competitive positioning.
• Lead strategic initiatives that enhance revenue, profitability, and brand reputation.
• Create frameworks for

  new market entry, service diversification, and operational scalability

  .

2. Budget Planning & Allocation

• Own the end-to-end

  marketing budget planning and allocation

  for internal and client projects.
• Optimize budgets across performance marketing, brand campaigns, content, and growth initiatives.
• Monitor spend efficiency and ensure maximum ROI across all marketing activities.

3. Client Acquisition & Business Growth

• Build and execute a

  client acquisition strategy

  focused on high-value accounts.
• Lead marketing-driven demand generation, lead funnels, and outreach initiatives.
• Collaborate with sales teams to improve proposals, pitch strategies, and conversion rates.
• Identify new business opportunities, partnerships, and revenue channels.

4. Digital Marketing & Performance Excellence

• Oversee SEO, SEM, social, paid ads, content, automation, and analytics teams for high-quality delivery.
• Implement advanced digital frameworks, AI-powered optimization, and growth playbooks.
• Ensure client marketing strategies deliver strong performance and retention.

5. Brand Building & Positioning

• Strengthen Proeze’s brand identity, digital presence, and market credibility.
• Drive thought leadership, PR, awards, and industry recognition.
• Ensure consistent messaging and storytelling across channels.

6. Team Leadership & Capability Development

• Lead cross-functional teams across marketing, content, creative, performance, and growth.
• Hire, mentor, and develop high-performing talent across the agency.
• Build a culture of accountability, innovation, and continuous learning.

7. Data-Driven Decision Making

• Build dashboards, KPIs, and performance measurement systems for real-time insights.
• Make informed decisions backed by analytics, forecasting, and competitive intelligence.

8. Operational & Process Excellence

• Improve processes, delivery frameworks, and operational efficiency across teams.
• Implement tools and workflows for better productivity, client communication, and project management.
• Ensure quality control and on-time delivery across all marketing outputs.