Chief Manager Trade Marketing

Role Overview: You will be the Senior Manager of Customer Marketing in the sales Development team, focusing on offline channels. Your main responsibilities will include leading customer marketing strategy, developing Trade Marketing plans for various brands, collaborating with sales and marketing teams, and driving market share growth. Key Responsibilities: - Lead and implement customer marketing strategies and programs to drive business growth in the offline channels - Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs for enhancing customer engagement and improving sales - Design and execute innovative in-store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners - Manage customer marketing budgets and resources effectively to ensure maximum ROI - Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies - Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness - Oversee the creation and distribution of marketing assets to support retail campaigns - Monitor competitor activities and industry trends to identify opportunities for continuous improvement in customer marketing efforts - Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives - Evaluate the performance of marketing programs through KPIs, sales tracking, and post-campaign analysis for continuous optimization Qualification Required: - Masters degree in Business Administration, Marketing, or related field - Minimum of 6-9 years of experience in customer marketing or sales development - Strong experience in designing and executing customer marketing strategies, managing Trade Spend and ROI, and developing Consumer Decision Tree models - Demonstrated success in working cross-functionally with sales, trade marketing, and brand teams About The Company: Piramal Consumer Products Division is a leading consumer care business division of Piramal Pharma Limited. They are committed to customer-centricity and solving routine problems since 2009. With a rich legacy and values of Knowledge, Action, Care, and Impact, Piramal CPD aims to be the market leader in the Indian OTC market. Their talented team plays a crucial role in their success, and they strive to create a workplace that values and recognizes every individual.,