Chief Manager - Performance and ECLM

Job Purpose

Drive growth and retention through strategic performance marketing across digital channels, while ensuring efficient budget utilization and delivering e-commerce revenue at targeted ROAS.

Key Accountabilities

Performance Marketing Strategy & Execution

• Develop and implement data-driven strategies across paid search, display, social media, app install, and affiliate marketing
• Own and lead the Customer Lifecycle Management (CLM) program to drive retention

E-commerce Revenue Delivery

• Achieve e-commerce revenue targets at defined RO
• Manage campaigns across Google (Search, GDN, Discovery, YouTube) and Meta (Facebook, Instagram)
• Collaborate with agencies and partners to deliver business outcome
• Continuously test and optimize segments, messaging, and on-site experience
• Execute direct response campaigns with a focus on bidding, targeting, and experience testing
• Run A/B tests, analyze results, and iterate for performance improvement

Budget Management

• Own campaign budgets to maximize R
• Track spends, optimize performance, and prepare annual operating plans
• Present budget analysis and performance insights to senior leadership

App Contribution Growth

• Increase app-driven revenue through install and engagement campaigns
• Leverage Google, Meta, and affiliate channels for app installs
• Build and manage affiliate ecosystems to drive transactions
• Implement fraud detection mechanisms to ensure payout integrity
• Analyze performance data to optimize keywords, landing pages, audiences, and bidding strategies

Travel Meta Channel Development

• Establish and grow travel meta channels (e.g., SkyScanner, Kayak) as consistent revenue streams
• Partner with meta teams to drive monthly growth and reduce acquisition costs.

Skills & Qualities Required

• Proven expertise in CLM, digital marketing, and CRM
• Strong analytical skills with proficiency in marketing analytics and customer data platforms.
• Effective leadership and communication across cross-functional teams
• Strategic mindset with a focus on measurable outcomes
• Commitment to innovation and continuous improvement
• Ability to mentor and lead teams in E-CLM and performance marketing

Educational & Experience Requirements

Education:

• Master’s/MBA/PGDM/PGP in Marketing or Sales (preferred).

Experience:

• Minimum 8+ years in marketing, with a strong focus on performance marketing and analytics.
• Proven success in customer acquisition via Google, Meta, Snapchat, and other digital channels.
• Deep understanding of performance marketing levers to optimize acquisition costs.