Channel Sales Manager

Company Overview:

Channel Sales Manager

Job Summary:

Channel Sales Manager

Key Responsibilities:

• Identify, recruit, and onboard new channel partners to expand market reach. 
• Manage and nurture existing partner relationships to ensure engagement, performance, and loyalty. 
• Develop joint business plans and strategic initiatives with key partners. 
• Drive partner enablement by delivering training, sales tools, and marketing support. 
• Track and measure partner sales performance using defined KPIs and CRM systems. 
• Collaborate with internal teams (sales, marketing, product management) to ensure partner success. 
• Organize partner-centric events such as webinars, workshops, and enablement programs. 
• Resolve channel conflicts and ensure adherence to compliance policies and guidelines. 

Qualifications:

• Bachelor's degree in Business, Marketing, or related discipline (MBA is a plus). 
• Minimum 5 years of experience in channel sales, partner management, or indirect sales. 
• Proven track record in developing and managing successful reseller relationships. 
• In-depth knowledge of indirect sales channels including distributors, resellers, and VARs. 
• Strong negotiation, presentation, and interpersonal communication skills. 
• Proficient in CRM platforms  
• Understanding of IT infrastructure solutions, network monitoring tools, and service management platforms. 

Technical Knowledge (Preferred):

• Familiarity with IT Service Management Platform 
• Exposure to ITSM platforms and ticketing systems  
• Understanding of IT channel dynamics in the Middle East, particularly Saudi Arabia, is a plus. 

Preferred Attributes:

• Experience in IT distribution or enterprise software/hardware sales. 
• Strong analytical mindset with strategic planning capabilities. 
• Highly motivated self-starter with the ability to work independently and collaboratively.