CBS-BMC-Brand and Marketing-Brand Research And Insights

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

The Brand Research & Insights Assistant Director will be a key contributor in advancing EY's brand strategy through comprehensive research and insightful data analysis. This role is responsible for day-to-day management of global brand tracking initiatives (inc. EY Global Brand Survey) and developing actionable brand insights across a range of research and data sources. The Assistant Director will work closely with the Global Brand Research & Insights Leader, collaborate with cross-functional teams to ensure that brand strategies are informed by robust data and insights, ultimately contributing to the growth and success of EY's brand in a competitive marketplace.

Key responsibilities

• Support Global Brand Survey research:
  • Assist in the design and execution of global brand survey studies to monitor brand health and perception across various markets, and our progress towards are All in brand ambitions.
  • Analyze research findings to identify trends, strengths, opportunities, and areas for improvement.
  • Help develop and maintain automated reporting systems that provide insightful reports for stakeholders. Ensuring that reports are user-friendly and accessible to stakeholders, facilitating data-driven decision-making.
• Brand insights development: Collaborate in synthesizing brand research and other data sources to generate actionable brand insights that inform progress in All in, marketing strategies and initiatives.
• Google Keyword Data Analysis: Generate and analyze Google keyword data to understand search trends and behaviour. Own the production of insightful reports.
• Advertising testing support: Assist in the planning and execution of advertising tests to evaluate the effectiveness of marketing campaigns. Help analyze test results to provide recommendations for optimizing ad strategies and improving ROI.

Skills and attributes for success

• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive activations from start to end.
• Eager and fast learner who is willing to expand on core skills.

To qualify for the role, you must have

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in market research, with a demonstrated ability to support brand performance initiatives.
• Strong analytical skills with proficiency in data analysis tools and software (e.g., SPSS, Excel, Google Analytics).
• Excellent communication and presentation skills, with the ability to convey complex data insights to diverse audiences.
• Experience in automated reporting and data visualization tools.
• Track record of research agency management and large multinational research programs
• Ability to work collaboratively in a fast-paced, multidisciplinary environment and manage multiple projects simultaneously.

Collaboration and Communication:

• Work closely with Brand, Marketing and Communications stakeholders, to develop research programs and insightful analyses.
• Consult on other internal research and insights programs and offer best practice advice.
• Present research findings and insights to team members and stakeholders, ensuring clarity and actionable recommendations.

Ideally, you’ll also have

• Agile ways of working

Technologies and Tools

• Platforms – Google Ads, Sprinklr, Hootsuite, LinkedIn, Facebook, Instagram etc
• Analytics – Adobe Analytics or Google Analytics.
• Data Visualization - Power BI or Tableau
• Project management
• Web Analytics Tools

What we look for

• Ability to think critically, analyze information, and make actionable recommendations
• Meticulous attention to detail, organized, and strong project management skills
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.