Category Marketing Manager

Job Description

Job description Category Marketing Manager About PlanetSpark: PlanetSpark is on a mission to build the next generation of confident speakers and creative writers amongst kids and young adults. We are a Series B funded, global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral YouTube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers. PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment by 2024. We are backed by some top VCs such as Prime Venture Partners and global entrepreneurs such as Binny Bansal, Deep Kalra, Gokul Rajaram and Shirish Nandkarni. The company has been on a profitability and improvement journey for the past 2 years. The company achieved cashflow break-even in Q1 of FY 2024-25 and is now growing steadily month-on-month. The company is at an ARR of 120 Cr and aims to reach 400 Cr with 20% EBITDA in the next 3 years. Come, join a passionate team of over 500 young and energetic team members and 3500+ expert teachers on this roller coaster ride to build the most loved brand for kids who will move the world! Roles and Responsibilities: The category marketing manager will take a 360 degree view of a large category of the company and grow it in scale and achieve ROAS. This is an individual contributor role with cross cross-functional interface with other stakeholders. The incumbent should be a full funnel marketer with deep expertise in performance marketing channels. The role will not suit someone who has not done performance marketing roles in the past. The key roles and responsibilities include 1) Category P&L and Growth - Own the overall health metrics of the category such as Contribution Margin, Revenue, ROAS, Demos, Leads etc - Drive priorities that will help in achieving business goals 2) Performance Marketing (Search and Discovery) - Create and optimize search engine marketing campaigns across Google and Bing (Search will be the primary channel to drive categories) - Identify new opportunities to scale the categories in a search led approach - Run campaigns on Discovery-led platforms such as Meta, YouTube - Ideate creatives and messaging to get new videos developed 3) Category Development Work extensively on all levers to develop the category such as - Messaging and communication - Product packaging, pitch, pricing - Lead to demo conduction levers - Sales enablement What are We Looking For? - A collaborative attitude with a problem solving mindset - BTech from a tier 1 engineering institute such as IIT/ NIT/ DTU/ NSUT or equivalent - 4-7 years of experience with a startup with deep experience in performance marketing and category marketing - Excellent analytical ability What are the behavioral attributes that we are looking for? - A keen desire to build products for a fast-growing Series B funded startup - An apparent Founder's mindset i.e. A mindset where the person can own up a category and shape it independently like a Founder Show more Show less