Category Manager- Small Appliances

About Us:

We are building a next-generation global brand franchise business designed to help high-potential brands expand into key international markets. Our mission is to empower brands to achieve sustainable growth through end-to-end solutions, enabling their success in new markets. Our offering for brands is powered by a comprehensive, technology-driven suite of omnichannel capabilities, including market entry strategy, brand and marketing management, compliance oversight, channel optimization, logistics, fulfilment, and advanced store management technology.

Role Overview:

Small Domestic Appliances (SDA)

Responsibilities:

1. Become the go-to partner for global SDA brands looking to expand across India, GCC and SEA.

2. Build and manage a curated portfolio of 5–10 brands exclusively in the SDA category.

3. Drive post-launch brand scaling through:

- Expanding SKU assortment based on performance data and customer demand.

- Phasing out underperforming SKUs and refining pricing/positioning.

- Collaborating with brands to optimize packaging, content, and supply chain.

- Partnering with sales, marketing, and analytics to implement growth-driving initiatives.

4. Deliver robust eCommerce presence and explore offline channels where relevant.

5. Focus on profitability and sustainable scale through rigorous margin management and GMV contribution.

Skills:

1) 8+ years of work experience, with 4+ in offline retail/eCommerce and at least 4+ years in the SDA category preferred.

2) Deep understanding of SDA specific consumer behavior, product assortment, manufacturing and supplier network

3) Expertise in marketplace/retail selling: category strategy, pricing, visibility, and marketing levers.

4) Demonstrated success in scaling assortment and lifecycle SKU management.

5) Proven record of cross-functional collaboration across brand, ops, tech, and analytics.