Category Manager- Personal Care Appliances

About Us

We are building a next-generation global brand franchise business designed to help high-potential brands expand into key international markets. Our mission is to empower brands to achieve sustainable growth through end-to-end solutions — including market entry strategy, brand and marketing management, compliance oversight, channel optimization, logistics, fulfillment, and advanced store management technology.

Personal Care Appliances (PCA)

Role Overview

Category Manager – Personal Care Appliances

Key Responsibilities

Category Strategy & Brand Partnerships

• Act as the go-to partner for global PCA brands seeking expansion in India, GCC, and SEA.
• Build and manage a curated, high-growth brand portfolio in the PCA category.

Brand Performance & Growth

• Drive post-launch scaling through:
• Expanding SKU assortment based on market performance and customer insights.
• Phasing out underperforming SKUs and refining pricing, positioning, and packaging.
• Collaborating with brands to enhance product content, marketing visibility, and supply chain efficiency.
• Implement cross-functional initiatives with sales, marketing, and analytics teams to maximize growth.

Market Presence & Profitability

• Deliver strong eCommerce performance and explore offline retail opportunities where relevant.
• Manage margins, GMV contribution, and long-term sustainability of the category.

Experience & Skills Required

• 4-6 years of work experience, including 5+ years in eCommerce.
• Minimum 2 years of experience in the Personal Care Appliances category (preferred).
• Proven success in category strategy, SKU lifecycle management, and scaling assortments.
• Deep understanding of PCA consumer behavior and category-specific safety regulations.
• Expertise in marketplace selling — pricing, visibility, promotional levers, and marketing strategies.
• Strong cross-functional collaboration skills with brand, operations, tech, and analytics teams.

Who You Are

• Strategic thinker with a strong commercial mindset.
• Passionate about building high-impact consumer brands in fast-growing markets.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Data-driven decision-maker with an eye for operational excellence.