Campaign Ops Associate

About us:

FirstHive is a Customer Data Platform (CDP) that delivers a disproportionate jump in Marketing ROI for consumer marketing companies. We are the world’s first CDP to use Machine Learning to build Unified Customer Identities by ingesting data from across all sources of customer interactions and customer transactions (viz. ERP, CRM, Website, Social, PoS, mobile app, voice, customer care, etc.). As these identities get built, FirstHive’s AI & ML layer assists the marketer with predictive recommendations on audience creation and cross device-cross tool - cross channel campaign execution. FirstHive is a highly recognized name in the CDP ecosystem, winning multiple awards & recognition. FirstHive is led by a high- powered, deep expertise leadership team planning collectively over 80 years across Marketing, Product, Engineering & Data Sciences. FirstHive has presence in USA & Asia. 

Job Designation:

Job Location:

Job Responsibilities:

• Advice the clients on various marketing and communication activities to increase marketing ROIs.

• Plan and execute campaigns for clients through Email, SMS, App & Web push, social media, AdWords, etc.

• Expertise in creating segments from platform and assign that segment (Target audience) for the particular campaign.

• Responsible to track the performance of the campaigns, perform analysis and prepare response and impact report.

• Create, test and track the performance of Campaigns.

• Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign.

• Work closely with customers as well as other members of the Customer Support team.

• Execute daily customer support operations including responding to questions and following up on reported issues.

• Prepare proposals and presentations to clearly articulate client program details to ensure that all internal and external stakeholders are on-board on the tasks of the marketing program.

• Responsible for measuring ROI and KPI of the campaign.

Education & Skills Required:

• Graduate/Postgraduate

• 1- 2 years’ experience in campaign execution

• Good in creating segments in tools.

• Good knowledge of A/B testing

• Create, test and track the performance of Campaigns.

• Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign

• Basic knowledge of Digital marketing, MS office, SQL

• Attention to detail.

• Proactive and self-motivated

• Team Player and Accountability

• Creative at solving issues and ability to make independent decisions.

• Excellent communication in English (written & verbal) and interpersonal skills.

• Certification in Google AdWords, Facebook marketing preferred.

• Ability to plan, organize, coordinate and multitask.

• Good analytics and data inference skills

• Prior experience of using marketing automation tools like Marketo, Adobe Campaign Manager, Salesforce marketing cloud, Web Engage, Clever tap, or similar.