Campaign Manager

Campaign Manager – Google Ads, Meta Ads, WhatsApp & Email Marketing
Job Type: Full-time
Location: Ahmedabad, Gujarat
Experience: 2–5 years

About Magnifico
Magnifico Resins is a bold, premium resin brand trusted by artists, designers, and industries across India. We blend product innovation with personality-rich storytelling—scaling fast across e-commerce and B2B segments. If you're driven by both performance and creativity, this is your chance to lead the growth engine.

Role Overview
As Campaign Manager, you'll lead the planning, execution, and optimization of digital marketing campaigns across performance and lifecycle channels. Your mission is simple: drive profitable customer acquisition, engagement, and retention.

Key Responsibilities
Paid Media Campaigns

• Plan, launch, and manage campaigns on Google Ads (Search, Display, Shopping) and Meta Ads (Instagram, Facebook, Reels)
• Run continuous A/B tests on creatives, copy, audiences, and landing pages
• Optimize for ROAS, CTR, CPC, and conversion rates
• Manage budget pacing and daily spend allocation to ensure efficient scaling

WhatsApp & Email Marketing

• Build automated customer journeys on WhatsApp and Email.
• Design flows for abandoned cart, post-purchase upsell, win-back, and onboarding
• Segment user lists based on behavior and purchase patterns

Data, Analytics & Reporting

• Track and analyze campaign performance using Google Analytics 4 (GA4), Looker Studio, and Excel/Sheets
• Translate insights into next steps, experiments, or optimizations
• Share structured weekly performance reports with key stakeholders

Cross-Functional Collaboration

• Work closely with design and content teams to develop high-impact ad creatives
• Coordinate with sales and customer support to align messaging and funnel efficiency
• Identify new growth opportunities across organic and paid touchpoints

Who We’re Looking For

• 2–5 years of hands-on experience in digital campaign management
• Expertise in running direct-response ads on Google and Meta
• Experience with WhatsApp automation platforms and email marketing tools
• Strong analytical mindset with proficiency in GA4, dashboards, and Excel
• A performance marketer with a creative eye and growth-driven thinking
• Bonus: Familiarity with Shopify, e-commerce D2C funnels, or resin/DIY product space

What You’ll Love About Working Here

• Ownership of high-impact campaigns from day one
• Fast-paced, collaborative, creative-first culture
• Freedom to experiment with a product loved by creators and professionals alike

Ready to Apply?
Send your resume, 2–3 examples of past campaign wins (screenshots or metrics preferred), and a short note about why you’re excited to join Magnifico to:hiringhero@magnificoresins.com

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person