Campaign Manager

Campaign Manager – iPley Music

Location: South Delhi (GK-1)
Type: Full-time / Part-time / Freelance (as required)

About iPley Music

iPley Music is a creative music brand offering piano and instrument classes for kids and adults, musical instrument sales & repairs, live performances, workshops (Paint & Play, sound therapy), event sound setups, and music production services.

Role Overview

The Campaign Manager at iPley Music will plan and execute marketing campaigns to increase student enrollments, event attendance, instrument sales, and brand visibility across online and offline channels.

Key Responsibilities

• Plan and execute marketing campaigns for:
• Music classes (kids & adults)
• Workshops (Paint & Play, sound therapy)
• Live music events & performances
• Instrument sales, rentals & repairs
• Design monthly and event-based campaign calendars
• Run digital campaigns on:
• Instagram, Facebook, Google Ads, WhatsApp marketing
• Coordinate with faculty, event teams, designers, and videographers
• Create campaign briefs for reels, posters, ads, and emailers
• Manage local promotions (schools, societies, cafés, hotels, studios)
• Track performance metrics:
• Leads, enrollments, cost per lead, conversions
• Optimize campaigns to reduce cost and improve ROI
• Handle influencer collaborations and local partnerships
• Manage campaign budgets and vendor payments
• Prepare simple weekly/monthly performance reports

Required Skills

• Hands-on experience in social media & digital marketing
• Understanding of local marketing & community engagement
• Creativity with data-driven thinking
• Good communication & coordination skills
• Basic knowledge of Google Ads / Meta Ads
• Passion for music, arts, or events (preferred)

Qualifications

• Bachelor’s degree in Marketing, Business, Media, or related field
• 1–4 years experience in campaign management or digital marketing
• Experience with education, events, or lifestyle brands is a plus

Tools & Platforms

• Instagram, Facebook, YouTube
• Google Ads & Analytics
• Canva / basic design tools
• WhatsApp Business
• CRM or lead tracking sheets

Performance Indicators (KPIs)

• Student enrollment growth
• Event ticket/workshop bookings
• Cost per lead (CPL)
• Social media engagement & reach
• Conversion rate from inquiry to admission

Why Join iPley Music?

• Work with a creative and growing music brand
• Opportunity to lead campaigns end-to-end
• Direct impact on business growth
• Exposure to events, artists, and live performances

If you want, I can:

• Make this shorter for job portals
• Convert it into a WhatsApp hiring post
• Add salary range & incentives
• Create a LinkedIn job post + banner text

Job Type: Part-time

Pay: From ₹1.00 per day

Work Location: In person