Campaign Manager

Campaign Manager

Marketsof1

Exp - 5+ years

Location: Chennai

Job Summary:

As an Omni-Channel Campaign Manager, you will play a pivotal role in driving jewellery marketing strategies across multiple platforms.

You will lead a team, utilizing your expertise in data modelling, list cutting, data analysis, and creative content writing

to develop and execute innovative campaigns.

The ideal candidate will be visionary, continuously seeking opportunities to grow the business and enhance customer engagement.

Key Responsibilities:

 Develop and implement comprehensive omni-channel marketing strategies to reach target audiences and maximize ROI.

 Utilize data modelling techniques to analyse customer behaviour, preferences, and market trends to

inform campaign strategies.

 Oversee list cutting processes to ensure accurate segmentation and targeting for campaigns.

 Conduct in-depth data analysis to measure campaign effectiveness, identify areas for optimization, and drive

continuous improvement.

 Drive creativity in content writing, crafting compelling messaging and narratives to engage and resonate with target audiences across various channels.

 Stay abreast of industry trends, emerging technologies, and best practices to innovate and evolve marketing

strategies.

 Develop and maintain strong relationships with external partners and vendors to support campaign execution and

delivery.

Required skills and qualifications

 Bachelor’s degree in marketing, Business Administration, or related field.

 Proven experience in omni-channel marketing with a focus on campaign management and strategy development.

 Strong leadership skills with experience managing and developing high-performing teams.

 Expertise in data modelling, segmentation, and analysis techniques to derive actionable insights.

 Proficiency in list cutting methodologies and tools for audience segmentation.

 Demonstrated creativity in content writing with a keen eye for detail and storytelling.

 Visionary mindset with a track record of driving business growth and achieving objectives consistently.

 Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.

 Results-oriented with a strong analytical mindset and a passion for driving impact through data-driven marketing

initiatives.

 Ability to thrive in a fast-paced environment, managing multiple priorities and deadlines effectively.

If you are a strategic thinker with a passion for driving innovation and growth in the marketing landscape, we encourage you to apply for this exciting opportunity. Join us in shaping the future of omni-channel marketing and making a meaningful impact on our business and customers