Campaign Manager

Role: Campaigns Manager

Location: Pune

Responsibilities:

Strategy Development:

o Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.

o Conduct in-depth market research and competitor analysis to identify opportunities and optimize campaigns.

o Define clear KPIs and track performance metrics to measure campaign effectiveness.

o Start with Google and Meta campaigns and then progressively add performance platforms like snapchat, Amazon ads, quick commerce platforms, retail media networks and so on.

Campaign Management:

o Oversee the planning, execution, and optimization of Google Ads (Search, Display, Shopping, Video) and Facebook Ads campaigns.

o Manage campaign budgets, bidding strategies, and ad creatives to maximize ROI.

o Utilize A/B testing and other experimentation techniques to improve campaign performance.

Audience Targeting:

o Develop targeted audience segments based on demographics, interests, and behaviors.

o Utilize advanced targeting options to reach the right audience at the right time.

o Continuously refine targeting strategies to optimize campaign performance.

Analytics and Reporting:

o Monitor key performance indicators (KPIs) and track campaign performance.

o Analyze campaign data to identify trends, opportunities, and areas for improvement.

o Generate insightful reports and presentations to communicate findings to stakeholders.

Team Management:

o Lead and mentor a team of digital marketing specialists.

o Assign tasks, provide guidance, and foster a collaborative work environment.

o Develop and implement training programs to enhance team skills and knowledge.

Qualifications:

· Bachelor's degree in Marketing, Business, or a related field.

· 4+ years of experience in digital marketing, with a strong focus on Google Ads and Facebook Ads.

· In-depth knowledge of Google Ads and Facebook Ads platforms, including their latest features and best practices.

· Strong analytical skills and the ability to interpret complex data.

· Excellent project management and organizational skills.

· Experience with Google Analytics and other digital analytics tools.

· Strong communication and presentation skills.

· A passion for digital marketing and a desire to stay up-to-date with industry trends.

Preferred Qualifications:

· Experience with other digital marketing channels, such as email marketing, SEO, and social media.

· Certifications in Google Ads and Facebook Blueprint.

· Experience with data-driven decision making and optimization techniques.

· A strong understanding of the latest digital marketing trends and technologies.

If you're a highly motivated and results-oriented individual with a passion for digital marketing, we encourage you to apply.