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Accenture in India
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Campaign Management Analyst

Campaign Management Analyst

Accenture in India

3 - 5 years

0 Lacs

Mumbai Metropolitan Region

Posted:1 day ago| Platform:

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Skills Required

management marketing strategy consulting technology network power drive data content engagement ads design planning tracking analysis evaluation salesforce html css automation segmentation targeting testing analytics analyze metrics compliance resolve rendering development updating

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Campaign Management

Designation:

Campaign Management Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

Language - Ability:

English(International) - Advanced

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for?

Key Responsibilities:

Develop, execute, and optimize email marketing campaigns within Salesforce Marketing Cloud (SFMC).
Design and implement responsive email templates using HTML/CSS and SFMC Content Builder.
Configure and manage SFMC modules, including Email Studio, Automation Studio, Journey Builder, and Content Builder.
Create personalized and dynamic content using AMPscript and data extensions.
Perform segmentation, audience targeting, and A/B testing to improve campaign performance.
Collaborate with marketing, design, and analytics teams to ensure campaigns align with business objectives.
Analyze campaign performance metrics and provide actionable insights for improvement.
Maintain compliance with email marketing laws (e.g., CAN-SPAM, GDPR).
Troubleshoot and resolve issues related to email rendering, deliverability, and automation. o Proficiency in HTML, CSS, and AMPscript for email template development. o Strong understanding of SFMC modules like Email Studio, Automation Studio, and Journey Builder. o Experience with data extensions, segmentation, and dynamic content creation. o Familiarity with email deliverability best practices and tools like Litmus or Inbox Monster. Roles and Responsibilities:
In this role you are required to do analysis and solving of lower-complexity problems
Your day to day interaction is with peers within Accenture before updating supervisors
In this role you may have limited exposure with clients and/or Accenture management
You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
The decisions you make impact your own work and may impact the work of others
You will be an individual contributor as a part of a team, with a focused scope of work
Please note that this role may require you to work in rotational shifts

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Campaign Management Analyst