Business System Analyst

Company Description

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

As a Business System Analyst 2, you will have an opportunity to be part of the Platform Delivery team. This team delivers world class marketing technology platforms using Epsilon’s market leading PeopleCloud suite of products, which support our clients’ multi-channel marketing strategies. This role requires you to have both business and technical expertise and will need you to act as a liaison between the client and the technical delivery teams. You will play a key role within the Platform Delivery organization — across many disciplines within the Software Development Lifecycle — including requirements gathering, documentation, design, and testing.

What you’ll do as a Business Systems Analyst

• Support client data onboarding (multiple vendors/sources) to Epsilon solution
• Maintain process documents and update them regularly
• Work with clients and internal Epsilon teams to understand, define, and completely document business and/or campaign requirements using standard templates
• Understand system high level designs and map business/campaign requirements to functional and non-functional components of the solution.
• Analyze data quality to identify trend, issues and recommend changes as required.
• Create, support, troubleshoot, and deliver on client requests in support of the day-to-day marketing operation
• Support the functional testing effort of database enhancements and to ensure accurate on-time delivery
• Have effective client meetings, understand deliverables, and drive successful outcomes
• Support the team to improve delivery quality, repeatability, and on-time delivery
• Help in adapting best practices, standards and methodologies around business analysis and data analysis

Qualifications

Core Skills:

• 2+ years of experience in BA Role - IT industry
• Understanding of Requirements articulation to user stories, BRD, FSD, documentation and acceptance criteria
• Understanding of SDLC and Agile methodologies
• Understanding of Data Models, data warehouses and data dictionaries
• Understanding of Databases and SQL Concepts

• Soft Skills:

  Able to clearly communicate and articulate ideas, both written and verbally
• Able to develop and maintain relationships within the organization globally
• Able to work in a dynamic, fast paced and often changing environment
• Able to use problem-solving skills in order to move toward a project’s successful completion
• Demonstrates time management skills
• Adaptable to Hybrid Work Model

Nice to have:

• Knowledge of the CRM and Loyalty concepts
• Basic understanding of marketing CRM, digital marketing, or marketing concepts
• Exposure to marketing campaign tools (Unica, Adobe, Eloqua, Marketo, Responsys, Zeta, etc.), and ability to learn new campaign platforms.
• Exposure to data warehousing, data lake, and data mart concepts
• Exposure to real-time, API, HTML, or web technologies