Business Support Coordinator

Company Description

Perleybrook Labs Inc is a video analytics company that provides enterprise hardware and software solutions to help EHS organizations in manufacturing companies address complex safety engineering and workforce management challenges. Our flagship product, Flagman, integrates 25 AI algorithms to implement a variety of safety and productivity use cases. With expertise in forklift safety, machine safety, and productivity enhancement, the company supports customers worldwide. Perleybrook Labs is headquartered in Portsmouth, New Hampshire, and has a presence in Cochin, India.

Role Description

Business Support Coordinator

Key Responsibilities

• Support the internal sales team in preparing and following up on sales quotations, proposals, and technical documentation.
• Maintain regular communication with resale partners and OEM partners to collect and register leads, provide updates, and ensure alignment with company goals.
• Ensure timely and accurate lead registration in the CRM system for all incoming leads from internal sales, partners, and OEM channels.
• Liaise with customers and partners to clarify technical specifications and requirements.
• Coordinate with engineering, logistics, and operations teams to ensure smooth order fulfillment and service delivery.
• Track, monitor, and report lead status and conversion progress across all channels.
• Assist in preparing presentations, brochures, technical datasheets, and demo kits.
• Organize and follow up on client meetings, product demos, and partner engagement activities.
• Prepare weekly and monthly reports covering lead status, pipeline performance, customer interactions, and partner activities.
• Ensure documentation and contract compliance for all sales processes.

Qualifications and Skills

• Bachelor’s degree in Engineering, Science, Business, or related field.
• 1–2 years of experience in sales coordination, sales support, or partner management roles.
• Strong technical aptitude and ability to understand and communicate product features.
• Experience in working with resale/distribution partners and OEM customers is highly desirable.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office Suite and CRM tools
• Highly organized with excellent attention to detail and follow-up discipline.
• Ability to handle multiple priorities in a fast-paced environment.

Preferred Skills

• Knowledge of AI/IoT/automation product lines (or relevant industry-specific experience).
• Familiarity with sales channel models, lead qualification, and partner programs.
• Understanding of sales KPIs and data-driven reporting.