Business Head- Agriculture Implements

About SAN Automotive & SAN Agro

SAN Automotive is a leading engineering-driven manufacturer of precision sheet metal components, tool & die, and metal assemblies for top-tier OEMs and Tier 1 suppliers in India and across the globe.

SAN Agro

strategic and experienced Business Head

Role & Responsibilities

Business Head – Agri Implements

Key Responsibilities:

Business Strategy & Market Development

• Conduct in-depth

  market research and competitor benchmarking

  (domestic & global) to identify high-potential products and geographies (India, Africa, Latin America, EU, USA).
• Decide which

  markets to tap

  , product categories to develop (e.g., box blade scrapers, rotavators, cultivators, planters, etc.), and define

  go-to-market strategy

  .
• Lead the creation of a

  global-ready agri implements catalog

  with export-focus in mind.
• Identify gaps in the

  tractor implements space

  and launch future-ready solutions.

New Product Development & Engineering

• Lead

  product design, prototyping, testing, and validation

  of all agri implements using industry-standard norms (ASABE, BIS, etc.).
• Guide the internal engineering team in

  adapting SAN’s sheet metal and fabrication capabilities

  to design and produce durable, functional implements.
• Collaborate with tooling & manufacturing teams for

  DFA/DFM optimization

  and cost-efficiency.

Sourcing & Vendor Development

• Create

  sourcing strategies

  for non-core (BOP) items like gearboxes, shafts, bearings, fasteners, blades, etc.
• Identify and qualify reliable vendors and develop

  local + global vendor base

  for critical bought-outs.
• Ensure

  cost-effective BOM planning

  for target pricing in export markets.

Leadership & Team Building

• Build a cross-functional team covering

  R&D, Sourcing, Production, Quality, Sales, and Marketing

  for the implements business.
• Establish SOPs and internal systems for

  project tracking, cost control, product quality

  , and

  delivery timelines

  .
• Act as the

  bridge between top management and on-ground execution

  ; reporting progress, challenges, and long-term strategic planning.

Sales, Exhibitions & Branding

• Define product branding, packaging, and catalog strategies.
• Identify and participate in

  key global agri exhibitions

  (Agritechnica, EIMA, etc.) and domestic trade shows.
• Build partnerships with

  dealers, distributors, and importers

  in target markets.
• Setup initial

  distribution strategy for aftermarket and OEM clients

  in India and abroad.

Preferred Candidate Profile

• Bachelor’s in Mechanical/Agri Engineering. MBA (preferred but not mandatory).

• 10–20 years of experience

  in the

  agri implements or tractor attachments

  industry.
• Deep knowledge of

  product development

  , field applications, and customer pain points in farming.
• Experience with both

  domestic and export markets

  .
• Strong understanding of

  manufacturing processes, BOP sourcing

  , and cost optimization.
• Proven track record of

  taking products from concept to commercialization

  .
• Leadership experience in building cross-functional teams and working with senior management.
• Strategic, entrepreneurial, and driven to

  build a new vertical from scratch

  .
• Must have

  excellent communication skills

  , global exposure, and

  a vision to build a globally competitive business

  .