Business Development Officer (BDO)

Job Title: Business Development Officer

Role Overview

The Business Development Officer plays a key role in enhancing the institution’s visibility, driving student admissions, and supporting overall organizational growth. This position involves developing and executing strategic marketing and business development initiatives, managing multi-channel outreach, and collaborating with cross-functional teams. The ideal candidate will possess strong leadership skills and a proven ability to meet enrollment and sales targets.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with institutional goals.
• Identify growth opportunities, define market positioning, and strengthen brand presence.

2. Campaign Management

• Plan, execute, and monitor integrated marketing campaigns across digital platforms, social media, print media, and events.
• Maintain consistent brand messaging and ensure impactful campaign execution.

3. Content & Communication

• Oversee the creation of engaging marketing materials such as brochures, website content, blogs, and social media posts.
• Ensure all communication aligns with the institution’s brand voice and resonates with the target audience.

4. Market Research & Insights

• Conduct competitor benchmarking and analyze market trends to understand student behavior and preferences.
• Use data-driven insights to refine marketing strategies and enhance campaign performance.

5. Lead Generation & Conversion

• Develop innovative lead-generation strategies to boost inquiries and conversions.
• Support and strengthen the admissions pipeline through effective lead nurturing.

6. Budget & Performance Management

• Manage the marketing budget to ensure optimal ROI.
• Track KPIs, prepare performance reports, and recommend improvements for continuous growth.

7. Relationship & Stakeholder Management

• Build and maintain strong relationships with students, parents, alumni, consultants, and external partners.
• Collaborate with academic and sales teams to align marketing and business development efforts.

8. Team Leadership

• Guide and mentor junior marketing team members, fostering creativity, accountability, and high performance.
• Ensure smooth coordination within the team and across departments.

Qualifications & Skills

• Bachelor’s or Master’s degree in Business Administration, Marketing, or related fields.
• 3–6 years of experience in business development or sales, preferably in the education or EdTech sector.
• Proven track record of achieving sales and enrollment targets.
• Excellent interpersonal, communication, and negotiation skills.
• Strong analytical abilities with experience in reporting and data-driven decision-making.
• Self-motivated, goal-oriented, and capable of working independently and collaboratively.
• Willingness to travel for marketing and business expansion activities.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Work Location: In person