Business Development Manager

Business Development Manager, Chennai, Tamil Nadu, India

Experience: 8–10 years

Location: Chennai, Tamil Nadu (Candidates must be currently residing in or willing to relocate to Chennai)

Industry: Test & Measurement | Industrial Automation | NI Hardware Solutions

Job Type: Full-time, On-site

Company Description

Unilogic Technologies Private Limited specializes in providing end-to-end solutions for machine vision and computer-based measurement and automation requirements. As a turnkey systems integrator, we have extensive experience in data acquisition, image acquisition and processing, and industrial automation. We are an Alliance Partner for National Instruments, delivering feature-rich software services using LabVIEW and TestStand, with highly skilled Certified Architects and Developers.

Primary Objective

Lead business development and sales for NI-based and equivalent hardware/software solutions, driving growth in industrial automation and test & measurement. Build client relationships, expand opportunities in key sectors, and align sales strategies with organizational goals.

Key Responsibilities

• Develop and execute sales strategies for NI hardware, LabVIEW-based test systems, and industrial T&M hardware.
• Identify and pursue business opportunities in EV, automotive, electronics, manufacturing and relevant sectors.
• Engage with decision-makers, technical stakeholders, and procurement teams to understand needs and deliver solutions.
• Build and maintain strong client relationships to ensure repeat business and long-term partnerships.
• Coordinate with technical teams on solution design, proposals, and project handovers.
• Lead pre-sales activities such as client discovery meetings, solution demos, and technical presentations.
• Drive sales performance by achieving targets, maintaining clear pipeline visibility, and delivering accurate forecasts in regular reviews.
• Represent Unilogic at conferences, exhibitions, and industry forums.

Required Skills & Qualifications

• Bachelor’s degree in Engineering (ECE/EEE/Mechatronics/Instrumentation preferred).
• 8–10 years of proven experience in hardware sales (preferably NI-based solutions, test systems, data acquisition, or automation equipment).
• Strong understanding of industrial automation, T&M systems, and LabVIEW-driven platforms.
• Demonstrated success in B2B technical sales and managing long sales cycles.
• Excellent communication, presentation, and negotiation skills.
• Strong network in EV, automotive, and electronics industries (preferred).
• Willingness to travel as needed for client engagements.