Business Development Manager

Job Title: Ad Sales Manager – CPI/CPL/CPA

Location: Faridabad, Onsite

Job Type: Full-Time

Experience: 2-3 Years

Job Overview:

We are seeking a highly motivated and results-driven Ad Sales Manager with expertise in CPI, CPL, and CPA performance marketing. The ideal candidate will have a strong network of direct brand contacts and a proven ability to onboard new advertisers, negotiate performance-based deals, and drive revenue growth across mobile and web platforms.

Key Responsibilities:

Approach, pitch, and onboard direct brands for CPI, CPL, and CPA campaigns across various verticals.

Develop and maintain strong relationships with advertisers and decision-makers.

Understand client KPIs and propose customized media plans to meet performance targets.

Negotiate terms and close contracts, ensuring campaign goals are clearly defined and achievable.

Collaborate with the ad operations and account management teams to ensure smooth campaign execution and optimization.

Monitor campaign performance and proactively suggest improvements to maximize ROI for clients.

Stay up to date on market trends, industry developments, and competitor activity.

Requirements:

3+ years of experience in digital/affiliate ad sales or performance marketing, with a focus on CPI/CPL/CPA models.

Proven track record of onboarding and scaling direct brand partnerships.

Deep understanding of user acquisition strategies, attribution platforms (AppsFlyer, Adjust, Branch), and tracking technologies.

Excellent negotiation, communication, and presentation skills.

Strong analytical mindset with the ability to interpret campaign data and provide actionable insights.

Self-starter with a hunter mentality and the ability to work independently in a fast-paced environment.

Bachelor’s degree in marketing, business, or a related field preferred.