Business Development Manager

Role Overview: You will be responsible for developing the business for Test & Measurement instruments and cross-selling Automated Test Equipment (ATE) solutions to R&D labs, manufacturing industries, educational institutions, and system integrators. Your role will involve identifying customer needs, positioning technical solutions, and managing the sales process end-to-end. Key Responsibilities: - Identify and acquire new customers for T&M products and ATE solutions. - Handle lead generation, technical qualification, proposal creation, and order closure. - Manage key accounts across verticals like automotive, EV, electronics, defence, pharma, and education. - Prepare sales forecasts and meet monthly/quarterly targets. - Understand customer testing applications and suggest appropriate T&M products. - Work closely with internal application engineers to create integrated ATE offerings (including hardware, software, and automation). - Conduct product demos, customer trials, and techno-commercial discussions. - Track repeat customers and product clusters to identify opportunities for bundled offerings or ATE upsell. - Introduce modular tester platforms for recurring applications (e.g., EV battery testing, PCB functional testing, etc.) - Liaise with international T&M OEMs for pricing, stock, and technical support. - Work closely with branded ATE suppliers and coordinate with in-house technical team for customized ATE solutions. - Engage with channel partners and local system integrators for extended reach. - Build long-term relationships with R&D heads, purchase managers, and production heads. - Handle post-sales support coordination, including calibration, AMC, and spares. Qualification Required: - Education: B.E./B.Tech in Electronics, Electrical, Instrumentation, or Mechatronics. MBA in Marketing or Technology Management (preferred). - Experience: 6-8 years of relevant experience in selling T&M instruments, working with OEMs, labs, or system integrators, and experience in solution selling, proposal generation, and customer engagement. - Technical Skills: Knowledge of LabVIEW, NI testbench / Python-based testing setups is a plus. Familiarity with industrial protocols, measurement techniques, and functional testers. Ability to understand and explain technical product features to non-technical stakeholders. - Soft Skills: Self-driven and target-oriented. Excellent communication and negotiation skills. Strong presentation and customer relationship management. Ability to work with cross-functional teams (engineering, supply chain, OEMs). Discover more about Lubi Electronics and their products by visiting their website www.lubielectronics.com.,