Business Development Manager (Bestsellers (Cochin) Private Limited)

Company:

1. Role Summary

dealer network

2. Key Responsibilities (Aligned to Dealer Management & B2B Sales)

A. Dealer Management & Channel Expansion

• Identify, appoint, and develop new dealers for Sleek kitchen accessories across Ernakulam to Trivandrum.
• Strengthen the existing dealer network through:
• Regular visits & joint sales calls
• Product and sales training
• Display support and VM standards
• Scheme communication & performance tracking
• Monitor dealer sales performance, enquiry funnel, and order conversions.
• Drive dealer compliance with Sleek branding, display norms, and customer service standards.
• Evaluate territory potential and propose micro-market expansions for new dealer onboarding.

B. B2B Sales (Architects / Builders / Interior Designers / PMC / Contractors)

• Build and maintain strong B2B relationships with:
• Architects & Interior Designers
• Builders & Developers
• PMC Firms
• Turnkey Contractors
• Conduct sales presentations, product demos, and technical discussions to promote Sleek accessories in specifications and BOQs.
• Influence decision makers to shortlist Sleek in project tenders and interior works.
• Track ongoing and upcoming projects within the territory to maximize Sleek’s participation.
• Generate a solid project lead pipeline and maintain high conversion rates.

C. Revenue Achievement & Territory Growth

• Achieve monthly, quarterly, and annual sales targets through dealer sales and project-based B2B business.
• Drive both retail and institutional sales for Sleek accessories across the assigned region.
• Monitor sales performance by dealer, micro-market, and influencer channel, and implement corrective actions.
• Maintain a structured travel plan to ensure efficient territory coverage.

D. Market Intelligence & Competition Tracking

• Conduct market mapping for new dealers, kitchen studios, and influential designers.
• Track competitor brands (pricing, promotions, channel penetration, new product launches).
• Identify emerging trends in kitchen hardware, accessories, and interior product preferences.
• Provide actionable insights to management for improving market presence and channel strategy.

E. Support to Dealers & Influencers

• Assist dealers in sales conversions through joint customer meetings and technical clarifications.
• Provide sample kits, catalogues, price lists, and marketing materials to dealers and influencers.
• Coordinate with the design, logistics, and service teams to ensure timely order processing and site support.
• Conduct periodic influencer events, architect meets, and dealer training sessions.

F. Reporting & Documentation

• Maintain daily visit reports, dealer trackers, and project funnel sheets.
• Update CRM with all dealer visits, project activity, and sales status.
• Submit weekly/monthly MIS reports covering sales performance, dealer growth, and market insights.
• Prepare territory business plans and forecasts.

3. Qualifications & Experience

• Graduate (MBA preferred).

• 3–8 years

  ’ experience in

  dealer management, B2B/project sales

  , or channel development.
• Preferred industry backgrounds:
• Kitchen accessories / modular kitchens
• Hardware & fittings
• Building materials
• Interiors / home improvement
• Strong existing network with architects, designers, and builders is an advantage.

4. Skills & Competencies

• Strong dealer relationship and channel management skills.
• Proven experience in B2B sales and project acquisition.
• Excellent communication, negotiation, and presentation abilities.
• Territory planning and time management.
• Understanding of kitchen hardware, accessories, and modular kitchen ecosystem.
• High initiative, self-driven, and target-oriented mindset.

5. KPIs (Key Performance Indicators)

• Dealer sales target achievement.
• Number of new dealers appointed and active.
• B2B project leads generated and conversion rate.
• Influencer engagement frequency.
• Market coverage efficiency.
• Dealer merchandising & branding compliance.
• Accuracy of reporting and CRM updates.

6. Work Location & Travel

• Base Location:

  Ernakulam

• Territory:

  Ernakulam to Trivandrum

• Field Travel:

  60–70%

  of working days.