Area Sales Manager - Best Sellers (Cochin) Private Limited

About the Company

Franke-Faber

Position Overview

Area Sales Manager (ASM)

Key Responsibilities

1. Sales Planning & Execution

• Develop and implement territory-wise monthly and quarterly sales plans.
• Achieve primary and secondary sales targets for all product categories under Franke-Faber.
• Monitor SKU-wise sales performance and ensure product availability across key locations.

2. Channel Management

• Identify, appoint, and manage channel partners, dealers, retailers, and kitchen studios.
• Build strong relationships with distributors, dealers, and retail counters to ensure long-term business success.
• Conduct regular channel partner reviews and resolve operational or commercial issues.

3. Retail Management

• Ensure retail counters are well-equipped with updated displays, demo units, and POP materials.
• Coordinate with retailers to run local promotional campaigns and improve footfall and conversions.
• Track and improve retail staff performance and provide necessary product and soft-skill training.

4. Business Development

• Expand the brand's presence by onboarding new dealers, architects, interior designers, and kitchen consultants.
• Explore institutional, builder, and project-based business opportunities.
• Analyse market trends and competitor activities to recommend strategic initiatives.

5. Team Collaboration

• Work closely with the in-house marketing, logistics, and service teams for seamless execution of sales strategies.
• Coordinate with the service team to address post-sales issues promptly and ensure customer satisfaction.

6. Reporting & MIS

• Maintain accurate and timely reports including sales performance, pipeline, stock status, and competitor analysis.
• Update CRM systems or Excel-based trackers with territory performance and activities.

Candidate Profile

Qualifications:

• Bachelors degree in any discipline (preferably in Business or Marketing).
• MBA/PGDM in Sales & Marketing is an added advantage.

Experience:

• 4 to 8 years of experience in field sales, preferably in

  home appliances

  ,

  modular kitchen

  ,

  consumer durables

  , or

  FMCG

  .
• Prior experience in managing dealers and retail counters is essential.

Skills:

• Strong communication, negotiation, and interpersonal skills.
• Excellent knowledge of the Thrissur, Palakkad & Malappuram markets.
• Problem-solving ability with a strategic and analytical mindset.
• Proficiency in MS Excel, Word, PowerPoint, and CRM tools.
• Language proficiency: Malayalam (mandatory), English, and Hindi (preferred).
• Two-wheeler and valid driving license preferred.

Key Performance Indicators (KPIs):

• Achievement of monthly/quarterly sales targets
• Increase in active dealer base
• Market share growth in assigned territory
• Retail counter performance and conversion rates
• New channel or business opportunities identified and converted

Compensation & Benefits:

• Competitive fixed salary
• Incentive structure based on performance
• Travel Allowance + Mobile Reimbursement
• Performance-based bonuses and growth opportunities