About the Company: Bestsellers Cochin Private Limited is South India's largest and most trusted distributor for premium kitchen appliance brands including Franke and Faber. With a strong dealer network, modern supply chain systems, and a legacy of excellence, we specialize in delivering cutting-edge built-in kitchen appliances to the Indian consumer. Our teams work across multiple cities, ensuring quality sales execution, service delivery, and customer satisfaction . Role Objective: The Area Sales Manager (ASM) is responsible for leading and managing the business operations within a defined territory, ensuring the achievement of sales targets, effective dealer management, market expansion, and brand visibility for Franke and Faber products. The ASM will also manage a team of sales executives and in-store promoters (ISDs), playing a key role in driving sales, ensuring execution excellence, and managing end-to-end channel relationships. Key Responsibilities: 1. Sales Strategy & Target Achievement Develop and execute territory-wise sales plans aligned with business objectives. Achieve primary and secondary sales targets across all product categories (chimneys, hobs, built-in appliances, sinks, etc.). Monitor sales performance and implement corrective measures to address shortfalls. Drive monthly and quarterly sales planning, forecasting, and revenue growth. 2. Dealer & Channel Partner Management Identify, onboard, and nurture high-potential dealers and channel partners. Strengthen existing dealer relationships through regular engagement, timely supply, and credit management. Ensure partner profitability through schemes, incentives, and promotional support. Monitor dealer stock levels and coordinate with logistics to maintain optimal inventory. 3. Retail Execution & Market Development Expand retail footprint in under-penetrated markets and drive market share. Conduct competitor analysis and gather market intelligence to stay ahead of market trends. Ensure best-in-class in-store execution, brand presence, and planogram adherence. Coordinate and implement retail schemes, product launches, and marketing activations. 4. Team Management Lead, motivate, and monitor a team of Territory Sales Executives and Officers. Define roles, set individual and team targets, and conduct periodic performance reviews. Support the team with field accompaniment, on-the-job training, and mentoring. Foster a high-performance culture by setting accountability and providing growth opportunities. 5. ISD (In-Store Demonstrator) Management Recruit, train, and manage ISDs for key multi-brand outlets and modern trade counters. Ensure ISDs are equipped with product knowledge, soft skills, and selling techniques. Track ISD performance, footfall conversion ratios, and consumer feedback. Conduct regular store visits and audits to maintain high levels of customer experience. 6. Reporting & Data Management Maintain and submit detailed daily, weekly, and monthly sales reports (DSR, secondary sales, stock, competitor analysis). Track KPIs like sales productivity, outlet coverage, scheme effectiveness, etc. Leverage CRM tools and sales dashboards for real-time tracking and review. 7. Cross-functional Coordination Liaise with logistics, commercial, accounts, and service teams to ensure smooth order-to-delivery cycle. Collaborate with brand teams for promotional campaigns, training sessions, and new product launches. Coordinate with service teams to ensure customer satisfaction post-installation or service requests. Key Performance Indicators (KPIs): Achievement of primary and secondary sales targets Growth in active dealer base and market coverage Team performance (sales officers & ISDs) ISD productivity and in-store conversion rates Scheme execution and ROI Customer and dealer satisfaction scores Candidate Requirements: Education: Graduation (Any discipline must) MBA/PGDM in Marketing, Sales, or Business Administration (preferred) Experience: 8–12 years of relevant experience in: Dealer/Channel sales in consumer durables or kitchen appliances Team management and market development Managing ISDs/promoters and retail activations Experience with premium or built-in appliance brands (Franke, Faber, Kaff, Elica, etc.) is a strong advantage. Proven track record in achieving sales targets and developing dealer networks in South India. Skills & Competencies: Strong leadership and team-building skills Excellent interpersonal and negotiation skills Ability to analyze data and derive insights High energy, self-motivated, and results-driven Familiarity with MS Excel, PowerPoint, CRM systems Fluent in English and regional language(s) Compensation & Benefits: CTC Range: 10–14 LPA (depending on experience and location) Incentives linked to performance Travel reimbursement + mobile & communication allowance Provident Fund, Insurance & other statutory benefits Work Environment & Travel: Field-intensive role – up to 70% local travel within the assigned area Coordination with HO and warehouse teams for logistics and billing Regular market visits, retailer audits, and customer interactions Why Join Us? Be part of a fast-growing distribution network with a strong legacy Opportunity to represent premium global kitchen brands – Franke & Faber Empowered work culture with performance-based growth Exposure to modern retail, dealer development, and channel excellence
Job Overview: We are looking for a motivated and detail-oriented HR Assistant with 1 to 3 years of professional experience in human resources operations. The ideal candidate will have hands-on experience in recruitment coordination, employee onboarding, maintaining HR records, and ensuring statutory and organizational HR compliance . This role requires a high level of integrity, excellent communication skills, and a good understanding of HR practices and Indian labor laws. Key Responsibilities: 1. Recruitment and Talent Acquisition Support Assist in the end-to-end recruitment process: Draft and post job advertisements on job portals and social media. Screen resumes and shortlist candidates based on job requirements. Schedule and coordinate interviews with candidates and interview panels. Follow up with candidates and hiring managers for interview feedback. Maintain recruitment trackers, candidate databases, and dashboards. Coordinate with external recruitment agencies as and when required. Assist in drafting offer letters and coordinating pre-joining formalities. 2. Employee Onboarding & Induction Manage the complete onboarding process: Share offer letters, collect pre-joining documents, and verify them. Coordinate background verification and reference checks. Organize and conduct employee orientation and induction programs. Ensure smooth onboarding by coordinating with IT/Admin for workstation, ID cards, and email setup. Create and update onboarding kits and welcome communications. Track probationary periods and follow up for confirmation evaluations. 3. Employee Records & Database Management Maintain accurate and up-to-date employee records both in physical files and in HRMS/HRIS systems. Ensure that all employee documentation is complete, signed, and compliant with internal policies and statutory norms. Update employee records in cases of promotions, transfers, role changes, or personal data changes. Assist in maintaining and updating organizational charts and employee lists. 4. HR Compliance & Statutory Documentation Support HR compliance activities related to labor laws, including but not limited to: Provident Fund (PF), Employee State Insurance (ESI), Professional Tax (PT), Gratuity, Shops & Establishments Act, etc. Maintain documentation and registers as per compliance requirements. Assist in preparing data for internal audits, statutory inspections, and labor department filings. Ensure timely submission of compliance-related forms and returns in coordination with external consultants or internal teams. 5. HR Operations & General Administration Address employee queries related to HR policies, leave management, attendance, and payroll inputs. Assist in preparation of monthly attendance, leave data, and payroll coordination. Support in employee engagement initiatives and event coordination. Help in conducting periodic surveys, feedback mechanisms, and employee communication. Maintain confidentiality and data security of all HR-related information. Key Requirements: Education: Bachelor's degree in Human Resources, Business Administration, Commerce, or a related field. A postgraduate diploma or certification in HR will be an added advantage. Experience: 1 to 3 years of experience in HR operations, preferably in a corporate or mid-sized company environment. Must have worked hands-on in recruitment, onboarding, employee file handling, and HR compliance. Skills & Competencies: Knowledge of Indian labor laws and HR statutory compliance. Familiarity with HRMS/HRIS systems (Zoho, GreytHR, Keka, etc.) is preferred. Proficient in MS Office tools (especially Excel, Word, Outlook). Strong communication and interpersonal skills. High level of attention to detail and accuracy. Ability to multitask and manage priorities effectively. Discretion and integrity in handling sensitive information. Work Environment: This is an in-office role; hybrid/flexible work arrangements depend on company policy. May require coordination with multiple departments and external stakeholders. Benefits: Competitive salary based on experience. Provident Fund, ESI, Gratuity, and other statutory benefits. Learning and development opportunities. Supportive and inclusive work culture.