Business Development Manager (BDM) Franke / Faber

Location:

1. Role Summary

primary sales from distributors

2. Key Responsibilities

A. Sales & Revenue Achievement

• Deliver

  monthly, quarterly, and annual primary sales

  targets for the assigned territory.
• Drive

  secondary sales

  through retailers, kitchen dealers, channel partners, and modern trade stores.
• Expand product placement across categories (chimneys, hobs, sinks, built-in appliances, etc.).
• Track and improve product-wise, category-wise, and dealer-wise performance.

B. Distribution & Channel Management

• Manage and support the

  appointed distributor(s)

  for stock planning, primary billing, credit discipline, and claim management.
• Ensure

  optimum inventory levels

  at distributor point and retail outlets.
• Identify and onboard

  new dealers/retailers

  , especially in underserved towns in Kottayam–Pathanamthitta–Idukki.
• Strengthen relationships with existing retailers to maximize sales conversions.

C. Market Development & Retail Expansion

• Conduct

  regular market visits

  to assess opportunities, address gaps, and ensure territory coverage.
• Execute

  promotional activities

  , in-store branding, product displays, and merchandising standards.
• Plan and supervise

  consumer schemes

  , retailer schemes, and kitchen studio tie-ups.
• Identify potential projects, residential builders, and architects for institutional sales.

D. Sales Operations & Reporting

• Maintain accurate sales forecasts, beat plans, route plans, and market visit reports.
• Track

  secondary sales data

  , stock movement, and sell-through using Excel or internal tools.
• Monitor competitor activities, pricing, schemes, and market trends.
• Submit weekly/monthly MIS reports to management.

E. Customer Service & Support

• Coordinate with the service team to ensure

  timely installation & after-sales service

  .
• Resolve retailer/consumer escalations promptly.
• Support product demos, retailer training, and end-customer engagement programs.

3. Desired Candidate Profile

Qualifications

• Graduate in any discipline (preferably Marketing / Business).
• 2–5 years of experience in

  appliances, consumer durables, or kitchen solutions

  sales.
• Experience handling

  dealer network and distributor management

  is highly preferred.

Skills & Competencies

• Strong communication, negotiation, and relationship-building skills.
• Ability to work independently in a multi-district territory.
• Strong numerical and analytical ability for sales tracking.
• Basic proficiency in

  MS Excel

  (reports, pivots, sales trackers).
• Ability to effectively position premium brands in competitive retail environments.

Additional Requirements

• Valid Driving License

  for

  two-wheeler or four-wheeler

  (mandatory).
• Willingness to travel extensively within

  Kottayam, Pathanamthitta, and Idukki

  .
• Own two-wheeler/four-wheeler preferred.

4. Key Performance Indicators (KPIs)

• Primary sales achievement vs. target
• Secondary sales growth and retail expansion
• Number of new dealers added & active retailers
• Market coverage, beat adherence, and productivity
• Distributor stock health and compliance
• Execution of schemes, displays, and brand visibility
• Customer satisfaction and service coordination metrics

5. Compensation & Benefits

(Company may customize as needed)

• Fixed salary + monthly incentives
• Travel & mobile reimbursement
• Performance-based annual bonus
• Product training & career growth opportunities