Business Development Manager (BDM)

Job Objective

To

drive the growth, visibility, and impact of the Wellbeing Center by leading

strategic sales, local marketing, partnerships, and community engagement. This

role demands strong business acumen, an understanding of wellness services, and

a deep grasp of customer behavior and city-level market dynamics.

Key Responsibilities

1. Sales & Revenue

Generation

· Drive monthly revenue and membership growth through

structured sales strategies.

· Promote wellness programs via targeted outreach,

digital channels, and referral partnerships.

· Build and manage lead pipelines; track conversions and

key sales metrics using CRM tools.

· Plan seasonal offers and promotional campaigns to

boost customer acquisition.

· Coordinate high-impact outreach events like Nadi

Pariksha camps and wellness drives.

· Establish referral tie-ups with doctors and

wellness professionals.

· Work in alignment with the front desk team, without

involvement in daily walk-in handling.

2. Local Marketing & Brand

Visibility

Plan and run localized

marketing campaigns for therapies, events, seasonal offerings, and new

launches.

Lead on-the-ground

activations including workshops, open houses, and local wellness events.

Execute city-specific

digital marketing: local SEO, Google Ads, social media content, paid

promotions, and influencer outreach.

Collaborate with wellness

bloggers, media houses, and journalists to gain PR visibility.

Ensure consistency with

brand guidelines in all promotional material and communication.

Analyze local market

trends, competitor activity, and customer feedback to refine strategies.

3. Partnerships & Outreach

Build strategic tie-ups

with corporate wellness programs, apartment complexes, schools, yoga

studios, fitness clubs, and NGOs.

Organize community

outreach activities like health talks, free screening camps, and pop-up

wellness kiosks.

Represent the center at

city wellness expos, networking events, and industry trade shows.

Design packages and

campaigns tailored for large groups, corporate teams, and community

segments.

4. Team Coordination &

Reporting

Collaborate with the

front desk, therapists, and operations team to align promotional

activities with service capacity.

Provide regular reports

to the Head Office or leadership team on sales, lead management,

conversion rates, marketing ROI, and growth plans.

Maintain documentation

for partnerships, event performance, and key initiatives.

Lead or mentor junior

sales/marketing support staff if applicable.

Candidate Profile

Key Skills &

Qualifications

Bachelor’s degree in

Business, Marketing, Hospitality, or related field.

3+ years of experience in

sales, marketing, or business development; wellness industry exposure

preferred.

Strong interpersonal and

communication skills.

Hands-on experience with

local market activations and digital marketing tools.

Passion for wellness, holistic

health, and customer experience.

Fluent

in English and local language(s).

Job Type: Full-time

Pay: ₹15,775.54 - ₹48,190.74 per month