Business Development Manager (BDM)

Core Responsibilities1. Franchise Marketing

• Develop and execute marketing campaigns to recruit new franchisees and support ongoing franchisee success.
• Build local lead funnels via digital ads, events, and targeted outreach.
• Create and distribute franchise marketing collateral, brand guidelines, and demo materials.
• Provide franchise recruitment support—webinars, demos, consults.
• Track franchise KPIs such as inquiries, conversions, and ROI.

Distance-Learning & School Marketing

• Design and run campaigns to drive student enrolment—SEO, PPC, social media, email automation.
• Lead-school engagement: outreach to K‑12/govt schools, manage institutional tie-ups.
• Oversee content marketing—blogs, infographics, webinars, open house promotions.
• Manage virtual events and info sessions for student recruitment.

Foundation / Non‑Profit Marketing

• Promote foundation’s mission via digital storytelling: blogs, social, PR.
• Run awareness campaigns to drive donor, volunteer engagement.
• Manage outreach via email, media relations, thought leadership.
• Coordinate event marketing—webinars, fundraising, community drives.
• Measure impact via media mentions, engagement metrics, donor conversions.
• VolunteerMatch

Cross‑Domain Collaboration

• Work with franchise sales, admissions teams, volunteers, content resources.
• Align with operations, program heads for launch and brand consistency.
• Coordinate with PR/communications heads for visibility and storytelling.

Required Skills & Experience

• Education: Bachelor’s in Marketing, Business, or related field (MBA preferred).
• Experience: 3–7 years—across franchise, education, or non‑profit sectors.
• Core skills: Lead gen, content strategy, event marketing, digital analytics.
• Soft skills: Strategic thinker, strong communicator, adept at stakeholder management, data-driven marketer.

Job Type: Full-time

Pay: ₹60,000.00 - ₹70,000.00 per month

Schedule:

• Day shift

Language:

• English (Preferred)

Work Location: In person