Business Development Manager (BDM)

JOB DESCRIPTION – BRANCH / OPERATIONS / MARKETING

• Overall Branch Leadership:

Oversee all branch functions including marketing, admissions, operations, and administration to ensure achievement of monthly and annual revenue and admission targets.

• Team Management & Supervision:

Lead and guide Assistant Managers, Relationship Managers, telecallers, and administrative staff through regular reviews, performance tracking, and motivation for target achievement.

• Marketing & Lead Generation:

Plan and execute marketing strategies, both online and offline, including local campaigns, social media promotions, partnerships, and events to generate quality leads.

• Admissions Coordination:

Ensure smooth handling of student inquiries, counseling sessions, follow-ups, and conversions through effective coordination between marketing and admissions teams.

• Operations & Academic Support:

Monitor day-to-day operations—class schedules, faculty coordination, infrastructure management, and ensure academic and operational efficiency at the branch level.

• Financial Management:

Supervise fees collection, expense tracking, petty cash, and budget utilization to maintain branch profitability and transparency in financial operations.

• Customer Relationship & Retention:

Maintain strong communication with students and parents to ensure satisfaction, resolve grievances promptly, and enhance retention through regular feedback.

• Reporting & Documentation:

Prepare daily, weekly, and monthly reports on admissions, marketing performance, operations, and finances; share insights and improvement plans with management.

• Compliance & Institutional Standards:

Ensure the branch follows institutional policies, quality standards, and audit requirements for documentation, branding, and operational processes.

• Strategic Growth & Innovation:

Identify new opportunities for growth such as new courses, tie-ups, or community programs; implement innovative ideas to enhance brand visibility and admissions.

Job Type: Full-time

Pay: ₹13,520.09 - ₹47,129.61 per month

Benefits:

• Internet reimbursement
• Leave encashment

Work Location: In person