Business Development Manager (Ad Tech)

Company: Germane Media LLC

Job Description:

We are seeking a dynamic and results-driven Head of Publisher Development to lead our efforts in acquiring and onboarding publishers across CTV (Connected TV), Web, and In-App platforms. In this role, you will be responsible for building strong relationships, expanding our publisher network, and ensuring long-term strategic partnerships. You will also mentor a team to achieve acquisition targets and drive growth in the Ad-Tech space.

Responsibilities:

• Lead Publisher Acquisition Efforts – Identify, approach, and onboard new publishers within CTV, Web, and In-App domains to expand Germane Media’s network.
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• Mentor and Guide – Manage and coach a team of Publisher Development Associates, fostering their skills in prospecting, relationship management, and negotiation.
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• Strategic Outreach – Develop and execute effective outreach strategies via email, phone calls, LinkedIn, and other communication channels to attract high-value publishers.
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• Relationship Building – Establish and maintain strong, long-term relationships with publishers, understanding their needs and aligning them with our offerings.
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• Deal Negotiation & Closing – Work closely with senior leadership to structure, negotiate, and finalize mutually beneficial agreements.
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• Database & Pipeline Management – Oversee the maintenance of a comprehensive publisher database and ensure timely follow-up for acquisition opportunities.
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• Performance Tracking – Monitor acquisition metrics, report progress, and refine strategies to achieve company objectives.
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• Content & Proposal Development – Draft, review, and refine proposals, presentations, and communication materials to ensure persuasive and professional outreach.

Requirements:

• Proven experience in publisher acquisition, business development, or a related sales role in the Ad-Tech industry.
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• Strong network of existing CTV, Web, and In-App publishers is highly preferred.
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• Excellent communication and interpersonal skills, with the ability to build trust quickly.
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• Leadership qualities with experience in guiding and motivating teams.
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• Ability to work independently and collaboratively in a remote environment.
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• Familiarity with LinkedIn and other lead generation or CRM tools is an advantage.
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• Bachelor's degree in Business, Marketing, Communications, or a related field preferred.

Benefits:

• Opportunity to lead impactful publisher acquisition initiatives in the growing Ad-Tech domain.
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• Work closely with industry leaders and gain access to ongoing training and mentorship.
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• Flexible remote work environment promoting work-life balance.
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• Competitive compensation and performance-based incentives.