Business Development Executive

About the Role

Business Development Executive (BDE)

Key Responsibilities

Lead Generation & Prospecting

• Identify and qualify leads through

  Apollo.io, LinkedIn Sales Navigator, email campaigns, and outbound calls.

• Leverage inbound channels such as content marketing, SEO, and campaigns to generate warm leads.
• Build and maintain a

  strong sales pipeline

  for IT and marketing service offerings.

Client Conversion & Sales Execution

• Take ownership of converting qualified leads into

  software service and product clients.

• Conduct product/service demos and craft tailored proposals to meet client needs.
• Negotiate contracts, close deals, and manage the full sales cycle.

Documentation & Proposals

• Prepare

  quotations, proposals, contracts, and invoices

  in coordination with the finance team.
• Ensure accurate pricing, service descriptions, and timely follow-ups.

Client Nurturing & Campaigns

• Manage

  post-sales relationships

  and ensure a high level of client satisfaction.
• Run

  nurturing campaigns

  via LinkedIn, email sequences, and follow-up calls to increase repeat business.
• Work with internal marketing teams to plan

  targeted outreach campaigns

  for specific industries.

Strategy & Reporting

• Maintain and update lead/client information in

  CRM (Zoho/HubSpot or similar).

• Track KPIs: lead-to-deal conversion, client retention, and campaign ROI.
• Provide regular sales forecasts and suggest improvements for growth.

Key Skills & Requirements

• 3–4 years of proven sales/BDE experience

  in

  software services, marketing services, or SaaS/software products.

• Strong track record of

  closing deals and achieving sales targets.

• Excellent knowledge of outbound prospecting tools (

  Apollo.io, LinkedIn Sales Navigator, etc.

  ).
• Familiarity with preparing

  quotations, proposals, and invoices.

• Solid understanding of IT/software solutions and digital marketing services.
• Strong

  negotiation, communication, and relationship management

  skills.
• Hands-on experience with

  CRM tools

  for tracking leads and clients.

Qualifications

• Bachelor’s/Master’s degree in

  Business, Marketing, IT, or related field.

• Background in

  B2B sales

  strongly preferred.