Business Development Executive (BDE)

Job Title: Business Development Executive – Agriculture Equipment Department: Sales / Business Development Reports To: Sales Manager / Regional Sales Head Job Summary: The Business Development Executive (BDE) – Agriculture Equipment will be responsible for driving sales growth, developing new business opportunities, and expanding the company’s market presence in the agricultural sector. This role involves direct interaction with farmers, dealers, and agri-businesses, promoting a range of agricultural equipment solutions. The candidate should have solid knowledge of the agricultural ecosystem, strong communication and negotiation skills, and a successful background in B2B/B2C sales. Key Responsibilities: 1. Market Research & Lead Generation Conduct thorough market research to identify trends, competitors, and customer needs. Generate and qualify leads through cold calls digital platforms, and events. Prioritize leads based on potential, geography, and product relevance. 2. Sales & Customer Relationship Management Sell agricultural equipment solutions to individual farmers, co-operatives, and dealers. Deliver compelling product presentations arrange on-site demonstrations. Maintain long-term relationships with clients and provide after-sales support. Negotiate terms, pricing, and close sales deals efficiently. 3. Dealer Network Development (if applicable) Identify and onboard new channel partners/dealers. Arrange training sessions for dealers on product specifications and sales techniques. Monitor dealer sales performance and support them in achieving targets. 4. Sales Strategy, Planning & Reporting Develop region-specific sales plans in alignment with company goals. Regularly report sales performance, forecasts, and market feedback to management. Analyze customer data and market trends to refine strategies. 5. Industry Engagement & Representation Attend industry trade shows, exhibitions, and local agri events. Stay updated with current agricultural technologies, tools, and competitor offerings. Represent the company in a professional manner and promote its brand image. Qualifications & Requirements: Bachelor’s degree in Agriculture, Business Administration, or related discipline. Minimum 1-3 years of relevant experience in sales, preferably in agri-equipment or allied sectors. Strong knowledge of agricultural products and practices. Excellent communication, persuasion, and problem-solving skills. Ability to work independently and travel frequently. Familiarity with CRM tools and Microsoft Office. Must possess a valid driving license. Preferred Qualifications: Experience with specific agri-equipment (e.g., Sprayers, Weeders, Chaf cutter systems). Established connections within the farming or dealer community. Knowledge of local agricultural practices and cropping patterns.