Business Development & Channel Expansion Manager

Job Title:

(FMCG – Ecommerce, Modern Trade, Quick Commerce).

Location:

Employment Type:

About Us:

We are a premium, clean-label food brand with a growing presence across marketplaces and direct-to-consumer channels. With a strong focus on ingredient integrity, transparency, and quality, we are now looking to scale distribution through 1P ecommerce models, modern trade, general trade, and quick commerce platforms.

Role Overview:

This is a hardcore business development role for someone who can open new revenue-driving channels across ecommerce (1P), quick commerce, modern trade, and GT retail. You’ll work directly with the founder to identify opportunities, pitch the brand, negotiate terms, and onboard high-potential sales partnerships.

You will not be expected to run campaigns from scratch — that’s what our agency is for — but you will be expected to monitor, drive, and maximise results from them, while also ensuring flawless listing hygiene, seller operations, and performance tracking.

You Are:

• A deal-closer, not a desk-bound coordinator — you chase growth, not tasks.
• Deeply networked in the FMCG and retail ecosystem, especially within food/snacking.
• Experienced in cracking 1P deals with Amazon, Flipkart, and onboarding on Q-commerce platforms like Zepto, Blinkit, Instamart.
• Comfortable negotiating with category managers, distributors, and retail chains — from pricing to margin structures.
• A business builder who knows how to open doors, not just manage existing channels.
• Fluent in the language of volumes, visibility, contribution margins, and replenishment cycles.
• Hungry to work in a founder-led, fast-moving setup where you can directly shape revenue outcomes.

Key Responsibilities:

1P Ecommerce & Marketplaces

• Pitch and negotiate 1P vendor onboarding with Amazon Vendor Central, Flipkart Buying, JioMart, etc.
• Build relationships with category managers and crack commercial terms
• Coordinate with ops and content teams to activate listings.

Q-Commerce Expansion

• Drive brand onboarding and launch across Zepto, Blinkit, Swiggy Minis, Instamart
• Handle listing approvals, margin negotiations, planograms, and sampling campaigns

Modern & General Trade

• Identify and onboard distributors, retailers, and MT chains
• Negotiate trade terms, MRP strategy, visibility, and shelf presence
• Coordinate POSM, sampling, and local activations as needed

Partnerships & Business Strategy

• Explore bulk/reseller channels (Cred Store, Swiggy Handpicked, B2B aggregators)
• Build GTM plans for new product launches with distribution-led focus
• Collaborate with finance and supply chain for seamless execution

Skills & Experience Required:

• 4–8 years of sales/business development experience in FMCG food brands
• Proven success in opening new distribution channels (online and offline)
• Must have cracked deals with Amazon Retail / Flipkart Buying / Q-commerce platforms
• Strong negotiation skills and comfort with pricing/margin math
• Highly networked in the FMCG distribution or modern trade ecosystem
• Ability to work in founder-led, high-agility environments
• Mumbai-based or willing to relocate

Preferred Qualities:

• Strong ownership mindset — you take charge of deals from lead to closure without hand-holding
• Excellent communication and negotiation skills — with the confidence to pitch to category heads and retail buyers
• Quick to act and relentless in follow-ups — you don’t let opportunities go cold
• Commercially sharp — you understand pricing structures, trade margins, and contribution math
• Experience working in lean, founder-driven environments, where speed and initiative matter more than hierarchy

Compensation:

• As per market standards, depending on experience and fit.
• Performance-linked incentives for channel wins and revenue growth
• Hybrid work setup — flexible, with weekly founder/business syncs

To Apply:

• Send your resume to ritesh@lagominc.com
• Or DM us with the subject line: “Business Development Manager"