Business Development Associate / Digital Marketing Sales Specialist

Webinfoys is a Kolkata-based digital marketing agency

AAEO (Advanced Answer Engine Optimization)

Position Overview

AAEO, VDO,

Business Development Associate / Digital Marketing Sales Specialist

Key Responsibilities

• Identify, research, and qualify potential B2B clients through calls, emails, LinkedIn, events, and referrals for Webinfoys’ digital marketing services.
• Conduct discovery calls to understand client business models, marketing gaps, and revenue goals, and match them with suitable

  SEO, SMO, GMB, website,

  and

  paid ads packages

  .
• Pitch Webinfoys offerings (including AAEO, VDO, BLUR Score–driven SEO, and integrated digital marketing solutions) through online meetings, presentations, and proposals.
• Collaborate with the internal SEO, performance marketing, design, and development teams to build custom proposals, strategies, and pricing.
• Follow up consistently on leads, maintain a healthy sales pipeline, and drive deals from first contact to closure within defined sales cycles.
• Negotiate commercials, close contracts, and coordinate a smooth handover to the operations/delivery team for onboarding.
• Maintain accurate lead, opportunity, and client data in CRM/trackers, and share regular sales reports, forecasts, and insights with management.
• Stay updated with digital marketing trends (SEO, PPC, social media, AI-era search/answer engines) and competitor offerings to sharpen sales positioning.

Required Skills and Qualifications

• Bachelor’s degree in Business, Marketing, or a related field; MBA/PGDM in Marketing is an added advantage.
• 2 years of experience in business development, inside sales, or client acquisition, preferably in a digital marketing/IT agency or SaaS environment.
• Strong understanding of core digital marketing concepts: SEO, Google Ads, Meta ads, social media marketing, GMB/local SEO, websites/landing pages, funnels, and basic analytics.
• Excellent communication, presentation, and negotiation skills with the ability to explain digital marketing ROI and convert “features” into “business benefits” for clients.
• Proven track record of meeting or exceeding sales targets, with a consultative and relationship-driven selling approach.
• Comfortable working with CRMs, spreadsheets, email automation, and online meeting tools; disciplined in documentation and follow-ups.
• Self-motivated, target-focused, and able to work in a fast-paced, growth-oriented agency environment.
  

Role Details at Webinfoys

• Location & Mode:

  Office location at

  Mani Casadona, New Town, Kolkata

  .

• Work Type:

  Full-time, performance-driven role with fixed salary plus incentives/commissions linked to achieved revenue.

• Growth Path:

  Opportunity to grow into Senior Business Development, Key Account Management, or Sales Leadership roles based on performance.